Got a tricky question? Receive an answer from students like you! Try us!

are mobile phones fashionable? - Case Study Example

Only on StudentShare
Masters
Author : okey11
Case Study
Business
Pages 16 (4016 words)

Summary

Scholes (2008) define strategy as follows "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".

Extract of sample
are mobile phones fashionable?


A strategic plan entails all aspects of the business. Of paramount importance to any business is the market. This comes before the actual business is initiated. The plan will illustrate the kind of market to venture in. In the case of Nokia Telecommunication Company, the details of the market of target could include: office managers, the business world, students who really on research and could benefit from the internet. Nokia could also target the general public who needs very cheap and affordable phones due to their low economic status.
Another market is the very rich citizens of the society. These are people who always go with class. A class in this respect is measured in terms of wealth. One is of a higher class if they have very expensive gargets. Nokia phone whose value range is 800 is the best for such a group (National statistics, 2007).
The strategic plan should also give a summary of activities that take place in the market. This explicitly gives the account of the market size and scope. Nokia targets the global market as a whole. However the greatest of this is in the major markets like USA. The United Kingdom is one of the world's most globalised countries, ranking fourth in one recent survey.
...
Download paper

Related Essays

Recycled Black Berry phones
Activity durations can be defined as the procedure of estimating the amount of work related periods which would be required in order to accomplish respective activities within the approximated resources. With reference to the prepared Gantt Chart of the activities, it can be determined that the entire project schedule related to recycling of Blackberry phones would require six activities to be undertaken. The first activity is collection and arrangement of all report relating to the availability of manpower and resources. This activity will require approximately four weeks’ time period. In…
9 pages (2259 words)
Mobile Marketing
Therefore, the marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.…
10 pages (2510 words)
Mobile Phones Marketing
As wireless technologies evolve the coming mobile revolution will bring dramatic and fundamental changes to the world. This revolution has already begun and is gaining momentum. The revolution will impact numerous facets of our daily lives and the way business is conducted and will provide important data in real time to assist decision makers exert great influence on communications between businesses and their customers and transform the way we live our lives. The challenges facing mobile services, such as changes in business strategies, investment risk, limitations in mobile devices,…
16 pages (4016 words)
Mobile Phones Marketing Coursework
Such a communication now forms a crucial part of managerial activities. This study is an effort towards analysing the mobile phone market in general and to what extent advertising or marketing communication activities help in building brands, creating brand loyalties, increase in sales, cutting costs etc. How customer perceptions have changed over the years towards going for a product which is seen all over the media space, fliers, signboards etc. will form the cornerstone of preparing marketing strategies for any company. Mobile phone market comprises of a range of brands offering a variety…
24 pages (6024 words)
Mobile Commerce
Mobile commerce or m-commerce is considered as the next logical step or advancement of business systems after electronic commerce or e-commerce and refers to transactions with the use of a wireless device and data connection that can result in payments for information, services and goods. Mobile commerce is facilitated by mobile phones rather than the internet and includes services of online buying and selling as well as banking, payments and ticketing.…
22 pages (5522 words)
Palmtop Mobile Phones
It is the world most globalizes country whose capital is London which is the third major financial center of the world. The most recent official figures shows that the GDP growth rate of United Kingdom is 3.1% where as GDP grew in 2006 was 23/4% and more than 3% in 2007. According to 2006 rating, the GDP is $ 2.1 trillion where as commercial service imports increases to $ 600 billion. The population of UK according to 2006 was 60,587,000 and out of this 50,763,000 is living in England.…
16 pages (4016 words)