This research is intended to give an outlook of how British Airways, the world's second largest and one of the most prestigious airlines, is faring in these times of financial crisis. In order to study the effects more comprehensively, we have designed a comparison of the strategies taken by BA to combat the current credit crisis, the Oil Crisis of 1973 and the 9/11 attacks.
The individual discussions are followed by an analysis that simultaneously considers the effects of the entire crisis taken together. At the end, a suggestion as to what can probably be the best way for British Airways overcome this crisis and regain its original grandeur is probided.
British Airways to cut more jobs as it slips into the red, 7 February 2009, [Online], Available: http://www.independent.ie/business/european/british-airways-to-cut-more-jobs-as-it-slips-into-the-red-1631733.html [April 14, 2009] 50
Townsend A., June 2006, Rumours Fuel Another Long, Hot Summer At British Airways, The Independent Business, [Online], Available: http://www.independent.co.uk/news/business/analysis-and-features/rumours-fuel-another-long-hot-summer-at-british-airways-405302.html [April 14, 2009] 51
British Airways is the United Kingdom's largest international airline which connects more than five hundred airports across the world. It is one of the premium airlines in the world and truly, Britain's own pride.
The birth of British Airways dates back to the last days of the World War I. ...