Airlines - Essay Example

Only on StudentShare

Extract of sample

Enron Corp. was the result of merger between Houston Natural Gas and Internorth. There was a shift to unregulated energy trading markets from regulated transportation of natural gas. Enron was a Fortune 500 company and was in #7 in 2001 was deleted from New York Stock Exchange. According to the mangers of Enron who reviewed the accounts of the company, during California energy crisis Enron has kept undisclosed reserves of up to $1.5 billion in trading profits.
Enron came under fire from politicians of price gouging. The hidden reserves would have doubled the Enron's reported profits. It is also reported that Enron manipulated reports on reserves to have steady profit growth to Wall Street and credit rating agencies. The executives also claimed that the reserves were held back and used to fulfil the political and financial ends.
In 1990 Enron reported its total revenue as $10 billion and in the next subsequent ten years it grew by $101 billion. It emerged as one of the fast growing companies in the United States. The main reasons for its collapse is not due to the core energy operations but the company's new ventures in dot com sector and investments Internet and communication business.
According to investigators of the security of exchange commission gone into investigate the case, have interviewed witnesses to come to a conclusion th ...
Download paper


To stay in the present marketing world a company should have good customer support services. The competition among companies is high and they to stay at the top they are using aggressive marketing strategies. The operational management and the Human Resource (HR) departments have a bigger role to play in the development of the respective companies…
Author : johnny85

Related Essays

Southwest Airlines Essay
There are many factors which have helped the airline in its survival and success. This essay attempts to outline those factors and strategies on the basis of following parameters - 1- Financial Planning 2- Financial control 3- Costing 4- Decision making Financial Planning Financial planning has played a vital role in growing its business. The correct timing of its decisions has made a huge difference in increasing market capitalization (Sims, 68). Southwest Airline has gained further advantage by packing more seats into the aircrafts which increase the seat kilometer revenue generated per...
4 pages (1004 words) Essay
Diversification Strategies "Southwest Airlines"
Corporate Culture The case study clearly indicates that Southwest Airlines’ corporate culture greatly differs from that of other airlines. As Bermont (2004, p. 101) points out, when other airlines focus on profit maximization, the Southwest Airlines specifically tries to provide its customers with funny flight experiences at affordable rates. Since the company prioritizes customer satisfaction, it provides passengers with several financial benefits that other competing airlines hesitate to offer. To illustrate, when other airlines began to charge for customers’ checked baggage, Southwest...
4 pages (1004 words) Assignment
Southwest Airlines
This airline particularly targeted the bottom-of-the-pyramid market segment by offering no-frills services that resulted in reduced fares. It was claimed to be one of the most low cost carriers as it offered high frequency and short hauls matched with point-to-point service and reasonable fares (Inkpen 5). Unlike its competitors, Southwest did not believe in the hub-and-spoke system as it resulted in congestion and a lot of time wasted in the process of waiting for customers to arrive from other airports. In the words of the company’s Annual report, the company was poised to manage well in...
3 pages (753 words) Research Paper
southwest airlines
To understand the results of the deregulation, it is vital to apply Porter’s Five Forces analysis of the company.
2 pages (502 words) Assignment
Southwest Airlines
red of every individual employee while interacting with colleagues internally as well as their engagements with the external community, which includes but not limited to the business partners. The organizational code of ethics sums up a working culture that binds individuals from different backgrounds into delivering the core mandate of an organization to its clientele. The Southwest Airlines is one of the companies that has provided a structured, coded guidelines of conduct to its workforce as a way of ensuring that it offers quality services to the satisfaction of its customers, with eyes...
5 pages (1255 words) Essay
Southwest Airlines
The most impressive thing about SA is its low-cost offerings for all of its routes in the market. In spite of its low cost, its services were excellent and flights were on schedule. When its rivals assumed that SA will soon be out of business, the airline not only survived but also prospered and could multiply its fleets from three planes in 1971 to over 500 planes in 2010. It is the only career in the US to make consistent profits since 1973 due to its low operating cost and customer oriented services.
3 pages (753 words) Case Study
Emirates Airlines
It will highlight how the airline has coped up with the economic downturn. It will also focus on the financial performance of Emirates by taking into consideration the marketing strategy and success of the company.
5 pages (1255 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!