McDonalds Marketing

Masters
Case Study
Business
Pages 11 (2761 words)
Download 0
McDonalds's worldwide operations are characterized by ever increasing uncertainty and competition. Against this backdrop it's essential to consider the extent to which the product and service quality has an impact on customers at its restaurants…

Introduction

McDonalds's worldwide operations are characterized by ever increasing uncertainty and competition. Against this backdrop it's essential to consider the extent to which the product and service quality has an impact on customers at its restaurants. As much as fast food restaurants are highly influenced by competitor behavior as an exogenous variable, the staff also affects the consumers' perception and behavior as an endogenous variable. This paradigm of behavior is essentially associated with the ever rising fast food restaurant competition in townships across the globe and above all customer satisfaction strategies and initiatives have shaped McDonald's global operations.Thus the consumer buying behavior is influenced by various in a way that indisputably acts like the harbinger of all organizational outcomes (Fornell, & Johnson, 1996). The theoretical and conceptual framework of this research effort would be basically determined by the relevance of the existing theoretical postulates and the conceptual frameworks of analysis and reference. Thus there will be an in-depth examination of the available literature on the subject to identify the correlations between among a set of more significant endogenous and exogenous variables involved in customer satisfaction and loyalty at McDonald's.The behavioral dimension refers to repeat purchases and attitudinal perspective refers to customers' intention to repurchase and recommend the product to others. ...
Download paper
Not exactly what you need?

Related papers

McDonalds Marketing Strategy in the World
It was established in 1955 in Illinois, USA. McDonalds has become one of the most successful restaurant chains and largest hamburger food chain in the world. After successful business in United States, it expanded its operation overseas by opening its first overseas outlet in Canada.” Currently, $6 billion McDonalds serves about 64 million international customers each day with more than 33000…
The marketing strategies of McDonalds and Starbucks andthe comparison of their current marketing plans
McDonalds and Starbucks gained a leading edge in fast food and drinks industry through successfully execution of their marketing plans. The organizations successfully converted their consumer experiences into exceedingly cost-effective business. This paper deals the marketing strategies of McDonalds and Starbucks and analyzes the comparison of the current marketing plans of two industries which…
McDonalds in Cameroon
A number of internationally renowned restaurants owe their recognition to franchising accords. McDonald’s management also relied on this method to assist them in coming up with new ways of diffusing into foreign markets. With a token of risks and upper limit gains, franchising continues to add enormously to McDonald’s global triumph (Huber 2). With the use of a centralized, international set…
McDonalds Business Case Study
With the growing public awareness and desire for socially responsible businesses, it is significant to note that companies consider planning for future socially responsible business operation (Kotler & Lee, 2004). An analysis on McDonald’s social responsibility evaluates an example of corporate social responsibility shown by McDonalds. McDonald is the largest company in the world that deals in…
McDonalds Marketing
McDonalds's worldwide operations are characterized by ever increasing uncertainty and competition. Against this backdrop it's essential to consider the extent to which the product and service quality has an impact on customers at its restaurants. As much as fast food restaurants are highly influenced by competitor behavior as an exogenous variable, the staff also affects the consumers' perception…
Strategy of McDonalds
The sandwich market is a viable option for the company at this juncture. It will surely change their image. It is a feasible option given all the negative press it receives about the quality of its menu. Remember, the outlets in India are profitable, albeit close to 90 per cent of the customer base does not consume beef or pork.
McDonalds Marketing Communications
The name of the sales representative is mentioned in the history as Ray Kroc.…