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Case Study example - Economic Background of Tesco
Pages 6 (1506 words)
Tesco is one of the top three global superstore giants with over 2000 stores in the UK alone and outlets in 11 countries worldwide with a strong presence in Malaysia, South Korea, Taiwan, Poland and Tokyo. In 1995 Tesco overtook Sainsbury's as the UK's largest supermarket…
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As a group its turnover is 28 billion per year and even as a leader it continues to build market share because of its winning strategy.( Corporate Watch, 2004). In this paper we aim to get an insight into Tesco's economic strategy and analyse the different problems it currently faces and might encounter in the future. We also aim to present plausible solutions to tackle the stated problems.
Tesco has an insatiable appetite for space, and relentlessly pursues the best new sites. When it comes to just number of stores and locations, Tesco leaves its rivals standing. In the 1960s, Tesco was buying up literally hundreds of grocery stores and small grocery chains around the country. It introduced 'Home 'n' Wear' departments into larger stores to carry higher-margin non-food merchandise, including clothing and household items, and opened its first 40,000ft 'superstore' in Crawley, Sussex. In 2002, it stunned experts and the competition by buying T&S, a chain of 850 convenience stores across the country. The deal doubled the group's store count in the UK at a stroke. The scale of it allowed them to capture quite an increase in market share, and they really caught the rest of the industry off guard.
Learning from its past mistakes, Tesco diversified its level of products an ...
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