Distribution chain starting from the vendors to the customers' electronic distribution system can be applied. Supply chain management is greatly related to the co-ordination of different functions in the business such as procurement of materials from the farmers, co-ordination between different players in the market. For storing of the products, it can adopt suitable warehousing arrangements. Distributors for the product can be adopted on contract basis. In product distribution, contract deal has to be fixed by the players in the target market. It has to be developed before starting the production schedule. Modern enterprise managers are required to keep better customer relationship as the core concept of the business. Data and information regarding the market demand is important for the successful implementation of better customer relation.
Operation and distribution management is dealing with managing the entire process involved in the production and distribution of goods and services. In the operation management, product formation, development, production and distribution are involved. Product management is generally related to the entire operations within the organisation. Here the matters relating to purchase, inventory control, quality control, storage, logistics, and evaluation are involved. The efficiency and effectiveness of process have great importance while designing the operational management system. Extensive measurement and analysis of the internal processes are also part of operation management. The operation management system in an organisation depends on the nature of the products and services handled by the organisation. (McNamara 2009)
The researcher of this essay focuses on describing the business process relating to the wholesale marketing of organic farm products of Kent Limited that requires planning and organisation of various resources in the most appropriate manner. The essay analyzes different aspects relating to setting up of the business in terms of operation and distribution management require greater concern. Operations management is presented as the core function of all types of organisations. It can be also defined as “the efficient and effective implementation of the policies and tasks necessary to satisfy a firm’s customers, employees and management.” In operation management, the management of the entire process relating to the production and marketing of the products or services are involved. The distribution management that is described in the essay in regards to the Kent Limited company consists of the organising and control of the basic functions of product distribution in the market. After analyzing the most important aspects of Kent Limited business processes and strategies, the researcher states that operation and distribution management in Kent Limited have greater influence on the success of the organisation. The researcher also concluds that though the Kent Limited company has to undertake better coordination of the business process and system in order to provide maximum productivity and efficiency in the organisation, the management system that they are using now is also quite successful.