StudentShare solutions
Triangle menu

Technology Strategy & Innovation Management - Assignment Example

Nobody downloaded yet

Extract of sample
Technology Strategy & Innovation Management

There are several external factors that are affecting Motorola. I will use the PESTEL framework to analyze them. The focus, therefore, will be Political, Economic, Socio-cultural, Technological, Environment and Legal.. Let us now take a look at them in details.
Political: In spite of technological advancements we have not yet reached a stage where we exist in the virtual dimension. Businesses are done through remote collaboration tools and solutions but those who collaborate operate from and within certain jurisdictions. Those jurisdictions have laws and they affect how any company operating within them can operate. Multinationals like Motorola must adapt to the political climates of their host nations.
Socio-cultural: Motorola shows social responsibility and maintains good relationships with their host communities. An example of their social responsibility is the supplier diversity programme which endeavours to give certain disadvantaged groups an opportunity.
Technological advancements: New solutions, new platforms and the pace of these innovations. From MRP we now have ERP and are quickly heading towards the Virtual Enterprise. Software breakthroughs have brought an expanded horizon. There are many business solutions and platforms that are constantly affecting the way we do business. Motorola is also taking advantage of these solutions and platforms.

Environmental: Motorola has long term environmental policies that include designing all their products to be environment friendly, recycling or reusing all waste materials and conserving natural resources.

Legal: Motorola has a well established legal department. This is demonstrated by the fact that they have an audit committee line which main aim is to allow access to the Audit and Legal Committee of the Motorola's Board of Directors.

THE INTERNAL FACTORS THAT ARE AFFECTING MOTOROLA
Now I want to discuss the internal factors that are affecting Motorola. I will concentrate on the threat of entry, threat of substitutes, the power of buyers, the power of suppliers and competitive rivalry.

The threat of entry: Nokia, previously a minor in telecommunications overthrew Motorola the former undisputed king of telecommunications. Another smaller company could repeat what Nokia did. The challenge is predicting correctly the next technological trend. A new or smaller company can literarily become the world leader if it makes the right forecast and positions itself well to capitalize on it.

There are other threats posed by certain platforms:
As described by Hardwick and Bolton (1997), "Virtual enterprise companies share costs, skills, and core competencies that collectively enable them to access global markets with world-class solutions their members could not deliver individually." (Eom & Lee, 1999)
This has afforded Motorola a better way of increasing efficiency while reducing costs. However, it has also opened up the door for less funded competition to increase their productivity.

Threat of substitutes: The internet is growing and with this growth also comes a lot of opportunities and threats. The cost of doing business online is relatively low. This means that a less financed ...Show more

Summary

This is a case study in Technology Strategy & Innovation Management using Motorola as the subject. I shall attempt to show how technology has affected Motorola and how they have responded. We shall look at how further technological advancements may affect them…
Author : edison81
Technology Strategy & Innovation Management essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Technology Strategy & Innovation Management"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Competing Apple Computers Inc management of innovation
For organizations trying to compete Apple, the challenges that need to be faced are many: Apple is popular for its emphasis on innovation, a fact that limits the chances for gaps in its strategic choices.
4 pages (1000 words) Assignment
Innovation and Global Strategy
ormance and improving competitive position of the firm. Survival and growth of a firm “depends on its ability to balance the exploitation of existing knowledge with the exploration of new possibilities” (Cantarello, Martini and Nosella, 2012, p. 30). This can be done by developing ambidexterity capability.
8 pages (2000 words) Assignment
Building an Innovation Strategy
To get started with this, knowing the ingredients of innovation is a must. Ingredients of innovation One important theory linked to the concept of innovation is the ‘diffusion of innovation’, a theory developed by Everett M. Rogers that postulates that innovation happens as an output of communicated ideas through certain channels over time among the members of the social system (Rogers, 2010).
8 pages (2000 words) Assignment
Information Management and Technology Strategy
There could not be a more appropriate time to undertake a review of NHS Ayrshire & Arran present IM&T plan AND its future development. As we set out in this report, in an area as dynamic as health care, change is inevitable. We have an extraordinary opportunity to improve our health and our health service, but that will not be done by complacent defense of the status quo.
12 pages (3000 words) Assignment
Management Strategy
The I/O framework and resource based models are used by firms to gain competitive advantage. They are complementary and help provide
1 pages (250 words) Assignment
Your Innovation Implementation Strategy/Initiative
Such was in the case of Irizar, a company in Spain which radically transformed the company’s culture and organizational chart, allowing for the creation of
4 pages (1000 words) Assignment
Where Does the Customer Fit in Innovation Strategy
In their study titled “Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?” Kumar, Jones, Venkatesan, and Leone (2011)
1 pages (250 words) Assignment
Innovation and Technology Management - Insights into the firms innovative potential and into the barriers to innovation are necessary to make effective proactive strategic choices Identify firms that have succeeded in using innovation and
Barrett et al. demarcated it as the effective creation and execution of a novel idea that improved the overall working of the organisation (Pan, 2010, p. 79). These definitions establish that innovation is recognised in the literature, as being a
12 pages (3000 words) Assignment
Innovation
From a personal perspective with regard to the use of StratSim management, it can be noted that it is a vital tool in practice for devising business strategies (Adekola & Sergi,
23 pages (5750 words) Assignment
Encouraging Innovation
Intel Corporation employs strategic management of innovation and technology in order to boost its performance.  Intel is an American company that specializes in manufacturing
1 pages (250 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us