Strategic Plans of Pfizer

Masters
Case Study
Business
Pages 8 (2008 words)
Download 0
The report discusses the major strategic plans of Pfizer by mergers and acquisitions, comparatively more spending on R&D, flexible product line along with high quality and increased market coverage and penetration for increased revenues and a level of monopoly on the markets where it operates, which are Pharmaceuticals, Consumer Healthcare, Global R&D and Animal Healthcare (www.Pfizer.com, 2008)…

Introduction


Pfizer Inc. is one of the largest Pharmaceutical companies in the world with a huge range of products which are determinant in its success in controlling a major stake of the pharmaceutical industry. It has state-of-the-art research facilities across the world and does spend considerably in this field in pharmaceuticals. These facilities are constantly discovering and developing new quality products for the industry and are spread across over 150 countries and are striving to discover new market needs specific to each area or globally.
Pfizer has four major divisions of businesses and they are the pharmaceutical sector, consumer healthcare, global R&D and the animal health sector and have within a short span been successful in creating a benchmark in these different groups and industries. In the pharmaceuticals industry, Pfizer's medicines are extensively used to treat cardiovascular or lipid lowering, infectious diseases, central nervous system disorders, arthritis, erectile dysfunction, allergies, diabetes, and women's health. In consumer healthcare sector, the company has leveraged its R&D advantage and has successfully created a niche for itself in over-the-counter medicines in the market. ...
Download paper
Not exactly what you need?

Related papers

Aligning compensation plans with strategic plans
in firms. Thus it is crucial that firms make thorough analysis of how people perceive about the firm’s compensation and how these perceptions consequently affect their behavior. A substantial amount of job satisfaction of employees depends on the amount of compensation that he receives as well as the benefits he derives from the organizations. The financial compensations complemented with…
Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals
An overall organizational analysis will yield substantial information that will help in understanding the strategies and their effectiveness in deriving the desired results. Hence, an analysis and evaluation of these strategies at various levels will be conducted. These would include an industry analysis, analysis of competitors and competition, analysis of strategic capabilities including…
Incentive Plans Paper
However, all incentive plans are not equally effective. The effectiveness and efficiency of a particular plan is dependent on two major aspects – 1) organizational metrics which influence the performances of the employees and 2) the degree of customizability of the incentive plan (Bohlander & Snell, 2009). The incentive plans should be developed considering the actual needs of the employees of…
Inventory Management and Logistics Control at Pfizer
Moreover, Adam (2011) pointed out that “The company profits has gradually been improved from $48.2 billion in 2008 to $50 billion in 2009 and then jumping directly to 67.8 billion, which means that its sale has increased from 16.02 to 22.89 %” (Pfizer: Swot Analysis). Even though many of the products from Pfizer are world famous, no other products catch the attention of the world recently as…
Incentive Plans
Salary incentive plans are best suitable when organizations need to exercise greater control over the sales force in order to achieve organizational goals including development of new market segments, excellence in customer services, and delivery of other support functions. In case of team selling activities, this incentive plan is more appropriate because it is very difficult for the management…
Implementation, Strategic Controls, and Contingency Plans
Creating background study of the problems in O&M department would help the researcher to make visible the importance of the problems among audience. External and internal environment scan in context to O&M department has been done by the researcher in order elaborate scope of the paper. The paper has recommended strategies like implementation of virtual communication portal, enhancement in e-mail…
Strategic Plans of Pfizer
Pfizer Inc. is one of the largest Pharmaceutical companies in the world with a huge range of products which are determinant in its success in controlling a major stake of the pharmaceutical industry. It has state-of-the-art research facilities across the world and does spend considerably in this field in pharmaceuticals. These facilities are constantly discovering and developing new quality…