Then the current issues faced by the organization will follow with an internal as well as an external perspective.
The research is based on primary as well as secondary data. But the process began with exploratory research to define the problem, descriptive research to better describe the aspects for further explanations, implementing the findings and then analyzing plus reporting the research findings. This research method was a survey of the organization. The major advantage is its flexibility. But it has limitations such as source reliability can be a problem since it is not necessary that the information obtained is correct and at times there is no way to check its reliability.
British Petroleum or most commonly known to be as BP is one of the largest energy companies. They provide their customers with fuel for transportation, energy for heat and light, retail services and petrochemical products. This company produces an Annual report at the end of every year. It is a huge organization and has a formal structure. They are a public ltd company with their shares floated on the stock exchange. The company boasts of more than 97000 workers who have managed to produce a turnover of $266 billion in the yr 2006. They have 18 refineries and active exploration in 26 countries. The company has 6 core brands namely: Castrol, BP, ARCO, ARAL, am/pm, and Wild Bean Caf.
BP has transformed from a local oil company into a global organization working in 100 countries across six continents. The expedition to look for oil began in 1901 and the company was founded by Mr. William D'Arcy in 1908. The company boasts of a remarkable 103 year journey.
Purpose: The purpose of the business is to find, produce and market energy resources that satisfy the basic needs of people around the world. They also aim for fuel progress that will lead to economic growth and to invest in a sustainable environment.
Organizational Structure: The structure of BP is divided into 3 segments or departments to enable effective management and success of the organization.
1. Exploration and Production: This covers the oil and natural gas exploration. The management of crude oil and natural gas pipelines plus the processing and exportation in included. The company is currently exploring in 25 countries.
2. Refining and Marketing: This segment is responsible for the supply, refining, trading, marketing and transportation of crude oil and petroleum products to wholesalers and retailers. They market their products in more than 100 countries. The company owns 18 refineries out of which five are in USA, seven in Europe and the rest are situated in different countries around the globe. Marketing focuses on three business areas; retail, lubricants and business to business marketing and they market a range of refined oil around the world.
3. Gas, power and renewables: The gas and power business was introduced in 1999 and renewables were added in 2002. This segment has three key aims to follow: to increase the value of their natural gas products, to increase the value of their natural gas liquids (ethane, propane, butane and pentane) and to build a profitable business of renewables. They market the