Strategy of McDonalds

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The company has dedicated almost fifty years on purchasing real estate and constructing new buildings. Expansion for a business is not necessarily a bad thing. However, it appears that the free thinkers are all in the field. They need to be harvested by the planners back at headquarters.


The sandwich market is a viable option for the company at this juncture. It will surely change their image. It is a feasible option given all the negative press it receives about the quality of its menu. Remember, the outlets in India are profitable, albeit close to 90 per cent of the customer base does not consume beef or pork.
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