Social: The employee strike is the most threatening social implication at this time, because the employees do seem to have a history of questioning the company's approaches.
Technological: The technological failures of the information systems in this company will need to be addressed in order to ensure the company's success.
Legal: Legal aspects focus on the employee strike, and the company must consider that if it is unable to keep its employees happy, this may result in lawsuits.
Environmental: After 9/11 most airline companies suffered, and this is also true of the current economic crisis.
Inbound Logistics: The inbound logistics of Cornair focus on the receiving of the goods they intend to deliver to their customers, focusing on their regional carrier strategies.
Operationis: Once these items are received, the primary service that the company offers is the carrying of these goods from one destination to another.
Outbound Logistics: The completion of the delivery of the goods results in the completion of the outbound logistics.
Marketing and Sales: Marketing and sales focus on the transportation of customers' various goods; thus, the company needs to make sure they meet the customers' respective deadlines.
Service: The service focus on the transfer of goods or items from one area to another via airplane.
Developing a New System: What Cornair Should Consider
Currently, there are differing views of smart technology that needs to be considered by Cornair. As a starting point, it should be noted that smart technology is also known as data or information fusion, which is fanning out to applications as diverse as systems that predict earthquakes or traffic jams and robots that display hand-eye coordination. Some researchers see information fusion...
As the case study states, "Comair has been an award-winning leader in the regional carrier industry. The FAA and various trade magazines have recognised Comair many times for its profitability, management, time-keeping, cancellation and lost luggage statistics."
Cornair unfortunately has several weaknesses to consider. These include the strikes present and unhappy workers, repercussions of 9/11 for flight companies, and their own inability to create an effective information system.
Economic Factors: Due to the strike, 9/11, and its own failings in its information systems, Cornair is currently experiencing an overall loss of money and production. This can be reversed by focusing on new information systems strategies, as well as making sure employees are happy.
Currently, there are differing views of smart technology that needs to be considered by Cornair. As a starting point, it should be noted that smart technology is also known as data or information fusion, which is fanning out to applications as diverse as systems that predict earthquakes or traffic jams and robots that display hand-eye coordination. Some researchers see information fusion one day surpassing artificial intelligence and fuzzy logic in the breadth of real-world problems it can address.