StudentShare solutions
Triangle menu

Strategic Management Degree - Case Study Example

Nobody downloaded yet

Extract of sample
Strategic Management Degree

The Company has started manufacturing some of the products such as dairy and baking items. The products available at Wal-Mart are a symbol of quality and variety.
Price: "There is a very sensitive relationship between price and the placement of a product. Cheap is easy to sell, or so says history, but expensive can be easy to sell too" (Barac, 2005). Lower prices and discount offerings are the cutting edge benefits of the company. "The giant retailer's low prices often come with a high cost. Wal-Mart's relentless pressure can crush the companies it does business with and force them to send jobs overseas. (Fishman, 2003)
Placement: The presence of the Wal-Mart stores at every important place in the country is the evidence of the effective placement of the stores. Wal-Mart is getting by having a dense network of stores is to facilitate the logistics of deliveries.
People: Wal-Mart is famous for its effective recruiting and training of the staff. Although the company remains in news for its controversial policies sex discrimination and labour law violations but the customers are catered with efficient services and best knowledge provision by the staff. The depth of Wal-Mart's management team allows the managers to tap into tremendous internal talent.
Physical evidence: Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organisations perceptual plan of the service. The environment at the Wal-Mart stores are clean and user friendly which adds to the uniqueness and competitive advantage of Wal-Mart.
Word count: 418


Barac, R., The Marketing Mix: The 4P's, The Basics, 16 December 2005, retrieved as on June 13, 2006 from

Fishman, C., (2003). Wal-Mart you don't know, Issue 77, December 2003, Page 68Q2: Compare and contrast promotional mixes or communications strategies of two companies. How can a change of positioning affect the effectiveness of the companies' strategies.

Promotion is aimed at informing customers about the presence of the goods or services in the market and persuading them to buy these products and services. For a promotional campaign to be effective it is important for the company to use most effective combination of the communication channel to reach the consumers. The best blend of these channel is Advertising, Personal selling, Publicity and sales promotion. Another trend, which is gaining importance, is the societal marketing concept. In this age of environmental deterioration, declining resources, increasing population and increasing economic and social issues, the awareness in the people is also increasing. Most of the companies are now aiming towards satisfying the customers and improving the society's well being.
The two ...Show more


The 4P's are the most important founding factors on which the marketing plan of a company basically depends. Effective use of these 4P's can lead to successful marketing of a product or service. All the 4P's are volatile in nature and keep on changing according to the requirements…
Author : kasandraheller
Strategic Management Degree Case Study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Strategic Management Degree Case Study"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Strategic Management Case
Home Depot has goal to have large share of the market by providing customers with the best service, widest production selection, and lowest prices. Also, Aikenhead’s Home Improvement Warehouse Inc. was planning to build stores in Vancouver. Edmonton has ten stores in Toronto area.
5 pages (1250 words) Case Study
Strategic cost management case study
Presently, California-Illini (CI) is faced with critical managerial decisions rooted in the need to have a strategy that both make the company competitive and profitable. As an attempt to do this, the determinants of competitive strategy are taken from a multi-variant perspective including quality, speed and cost.
5 pages (1250 words) Case Study
Operation Management Degree Case Study
In each department there were quality problems. Hassan is concerned that his managers were not performing at their best. Now the issue is to get the managers to improve their performance. Hassan has to take fast decisions in order to catch up with lost time.
12 pages (3000 words) Case Study
Financial Management Degree Case Study
Cash purchase provides both advantages and disadvantages to both the bidding business shareholders and the target shareholders. From the perspective of the bidding business shareholders, its major advantage is the preservation of the level of control that they have prior to the acquisition.
13 pages (3250 words) Case Study
Strategic Hospitality Management Case Study
Having experienced the SARS, July 7th, 2005 terrorist attack, and the Bird Flu, which have slowed down the UK economy and had an adverse effect on the hotel industry, there are now clear signs of recovery. This report will first examine the UK based Thistle Euston hotel market, discuss the main industry players and show the relative significance of key issues.
6 pages (1500 words) Case Study
Strategic Management Case Study
At present, the Imperial Tobacco Company is producing a large variety of cigarettes with the help of its technological innovation, which helped the company to retain their lead position in the market. "A consistent benchmarking system across the factories and are looking to develop this further, extending productivity and efficiency measures to the supply chain, logistics and distribution activities." (Imperial Tobacco).
3 pages (750 words) Case Study
Strategic Financial Management Case Study
Because of the current instability in commodity and oil prices and in interest and exchange rates, however, it has become difficult to attach an accurate value to companies. There are just too many variables and blind corners that could lead an equity valuation astray.
13 pages (3250 words) Case Study
International Management Case Study
This extends to the management of employee behaviour and the strategies deployed for the maximisation of employee motivation levels. With specific focus on whether or not knowledge of achievement motive would be of any value to expatriate managers in Madruga's Singapore subsidiary, the report will argue that even though it is of value, the said value can only be realised if pre-existing achievement motive knowledge is adjust to correspond with the culture in question.
4 pages (1000 words) Case Study
Home Depot case study for Strategic management for mba class
While analyzing the competency of the rivals of Home Depot for the year 2006, Lowe’s and Wal-Mart, which jointly shared a significant percent of US retail industry, were the two major players (Businessweek). In the home improvement industry, sales were divided among niche
9 pages (2250 words) Case Study
Case study for strategic management
Becoming a full subsidiary of Green Mountain Coffee Roasters Inc. (GMCR) in 2006, Keurig has experienced quick growth. This can be largely attributed to its adoption of
2 pages (500 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us