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Strategic Management Degree - Case Study Example
Author : kasandraheller
Pages 4 (1004 words)
The 4P's are the most important founding factors on which the marketing plan of a company basically depends. Effective use of these 4P's can lead to successful marketing of a product or service. All the 4P's are volatile in nature and keep on changing according to the requirements…
The Company has started manufacturing some of the products such as dairy and baking items. The products available at Wal-Mart are a symbol of quality and variety.
Price: "There is a very sensitive relationship between price and the placement of a product. Cheap is easy to sell, or so says history, but expensive can be easy to sell too" (Barac, 2005). Lower prices and discount offerings are the cutting edge benefits of the company. "The giant retailer's low prices often come with a high cost. Wal-Mart's relentless pressure can crush the companies it does business with and force them to send jobs overseas. (Fishman, 2003)
Placement: The presence of the Wal-Mart stores at every important place in the country is the evidence of the effective placement of the stores. Wal-Mart is getting by having a dense network of stores is to facilitate the logistics of deliveries.
People: Wal-Mart is famous for its effective recruiting and training of the staff. Although the company remains in news for its controversial policies sex discrimination and labour law violations but the customers are catered with efficient services and best knowledge provision by the staff. The depth of Wal-Mart's management team allows the managers to tap into tremendous internal talent.
Physical evidence: Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of ...