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Managing Customer Service - Essay Example
Customer loyalty is of primary importance for the long term financial prosperity of a business or any organization. The modern times we live in have forced customers to demand more and more from the service industry. What is more, they have even higher expectations of the products and services that they have paid for…
Both gaining customer commitment and stimulating employees can produce an outstanding service for the corporation and to ensure that the results first satisfy the client, and then lead to successful target achievements.
Service strategies vary from company to company, however, they are some general rules that need to be observed. Each service strategy aims to improve its customer care and to meet the needs of its customers in the most professional manner. Strategic approaches aim to continuously enhance the understanding about the customer service and how to implement it into the routine work with clients. In order for a company to succeed it should have easy to grasp strategy endevours, which are understood by the personnel. This constitutes a great level of the customer service, since they provide diverse pieces of advice and support for its clientele. Cook (2008) also elaborates on modern online technology and explains how those changes affected the overall customer service and employees. Customer engagement is best explained by Cook (2008) illustrating few example from eBay, Tesco and John Lewis. There is a universal structure and service units regardless of where they are positioned in the market chain and as geographical location.
Among the other useful tips that Cook (2008) provides her readers is to listen to customers. ...