UK Budget Hotels - Case Study Example

Only on StudentShare

Extract of sample
UK Budget Hotels

The industry will account for over a quarter of the total hotel industry market share come the year 2027, this is according to different research done. According to Melvin Gold a consultant in the industry and whom it is reported that has done the most comprehensive research in the industry, he states that the industry presently enjoys a market share of 12% and it is predicted that it will reach a market share of 26% in the next 20 years. This is attributed to the fact that consumers are increasingly demanding for low cost hotels. (Hotel benchmark, 2002)
Despite a lower demand in the hotel sector, in the UK and Europe as whole, budget hotels and mid -market hotels have continued to grow at an average of 12%. The improvement of the budget hotel sector is witnessed in the UK market where the rate of occupancy has moved up. The sector is the only one posting improved occupancy in the hotel industry in the UK. The budget hotel sector has continued to grow despite the factor that the hotel industry has been declining. (Hotel benchmark, 2002)
Premier inn budget hotels are the biggest UK band hotel, with a total of more than 32,500 rooms and a chain of over 490 hotels. Initial the chain was operated under the "travel in" name. ...
Download paper


Budget hotels are hotels which are meant to provide conventional hotel services at low cost, they target in providing affordable services to customers. The hotels offer services such as accommodation and breakfast for guest who book at the hotels. It has been noted that, in the current years, the model of a "budget hotel" in the U.K…
Author : wilber34

Related Essays

The analysis of Shangri-La hotels and resorts in the UK
A flow of activities is involved in the communications strategy that enables a company to ultimately reach its customers. The important elements of this communication flow include the “source”, “message”, “medium” and the “receiver”. Also communications may be specific, selective or it may be mass communication. The various elements of the IMC are integrated in the communications mix and includes ‘advertising, sales activities, promotion, direct marketing, and public relations’. Integrating through all these measures, the main emphasis of the IMC is to influence its target…
20 pages (5020 words) Essay
Green hotels
Green Hotels can be defined as properties that are environmentally friendly and whose managers seek to integrate programs that are aimed at saving energy, water, and reduction of solid waste while saving on costs, in order to help in the conservation of the environment (Albright, 2008: p106). Green hotels act in directly affect the business’ bottom line, increasing the property’s long-term value, attraction and retention of customers, as well as retention of the hotel staff in the long term as they see the management as taking care of their wellbeing and health. Going green will contribute…
3 pages (753 words) Essay
Loyalty Programmes in Hotels
As the essay stresses in a Loyalty Program, customers accumulate assets, points or rewards by accumulating their purchases from a focal firm which can be exchanged for goods or services, though not always associated with the firm. Usually this takes the form of points that can be exchanged for gifts, free product, or aspirational rewards such as air miles. …
47 pages (11797 words) Dissertation
Business Plan for Budget Hotel Sri Lanka
The introduction and popularity of budget holiday package in the country is a great fillip to venture budget hotels as an indispensable element of tourism industry. A budget holiday package allows travelers to plan and book their own itineraries in conformity to their needs and preferences. An official source estimates that in the UK there were 22.5 million budget holiday makers in the year 2000 (Mintel). This business plan covers almost all aspects of the proposed business - both qualitative and quantitative information- incorporated to substantiate the viability of the proposed project and…
10 pages (2510 words) Assignment
UK Budget Hotel Sector
The importance of conducting this research is seen in the relevance of discussing financial crisis in today's time, which affects almost all businesses, sectors, and industries. In the light of this financial crisis, the study shall look at the direction and future of the UK budget hotel sector. The economic theories will help direct the research in its determination of the future of the sector in order to produce a socially scientific prediction on the direction of its future.…
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!