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Case Study example - UK Budget Hotels

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Case Study
Pages 14 (3514 words)
Budget hotels are hotels which are meant to provide conventional hotel services at low cost, they target in providing affordable services to customers. The hotels offer services such as accommodation and breakfast for guest who book at the hotels. It has been noted that, in the current years, the model of a "budget hotel" in the U.K…

Extract of sample

The industry will account for over a quarter of the total hotel industry market share come the year 2027, this is according to different research done. According to Melvin Gold a consultant in the industry and whom it is reported that has done the most comprehensive research in the industry, he states that the industry presently enjoys a market share of 12% and it is predicted that it will reach a market share of 26% in the next 20 years. This is attributed to the fact that consumers are increasingly demanding for low cost hotels. (Hotel benchmark, 2002)
Despite a lower demand in the hotel sector, in the UK and Europe as whole, budget hotels and mid -market hotels have continued to grow at an average of 12%. The improvement of the budget hotel sector is witnessed in the UK market where the rate of occupancy has moved up. The sector is the only one posting improved occupancy in the hotel industry in the UK. The budget hotel sector has continued to grow despite the factor that the hotel industry has been declining. (Hotel benchmark, 2002)
Premier inn budget hotels are the biggest UK band hotel, with a total of more than 32,500 rooms and a chain of over 490 hotels. Initial the chain was operated under the "travel in" name. ...
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