Brand Management Case Study

Masters
Case Study
Business
Pages 8 (2008 words)
Download 0
A brand can be construed to mean a service or product or concept produced or offered by a given company and can be distinguished publicly from other concepts, products or services. The distinction of a brand means that it can readily be communicated to the public and thereby it can be marketed…

Introduction

This paper seeks to highlight the benefits Private Label Worldwide can get from developing its own brand as compared to manufacturing sportswear and supplying them to the leading brands such as Nike. Further, the paper specifies the products that can be under the umbrella of the Private Label Worldwide brand, what customers will be targeted and thus the market segment, the pricing, promotion, distribution and marketing strategies employed in the brand so far developed by Private Label Worldwide which is a cost conscious company.
Private Label Worldwide has no brand of its own but focuses entirely on manufacturing sport clothing and footwear and supplying them to the leading sporting labels such as Umbro, Nike Adidas etc through its major trading arm Sports label UK based in Manchester. Even though the company has been reaping good profit margins, it has definitely become dependent on the customers who are few but place voluminous orders. The dependency means that at times the profit margin can be squeezed and there is fear of the possibility of the customers moving out or shrinking orders and thus bringing down the profit margin. It should be noted that if the customers move out or reduce the quantity of their orders then the company will have to downscale or even close down. ...
Download paper
Not exactly what you need?

Related papers

Brand Building Through Cause-Related Marketing: A Case Study of Coca Cola Artic Home Project
This research study tests the hypothesis that cause-related marketing can build and/or improve or sustain brand and/or corporate reputation. The hypothesis is tested by conducting a qualitative case study of Coca Cola’s Artic Home Project. Coca Cola is chosen as the subject of this study because it has a long and rich history as a global brand. The case study is conducted in two parts. The first…
strategic cost management case study
It is not surprising that the plant manager describe their process as “better than anyone else” because it is guaranteed with speed and high quality, as well as reduced cost. To compete with such companies, it is important to have enough capital reserves to also engage in strategies like promotion. The paper will therefore look at how with the cost reduction strategy, the company is offered…
Knowledge Management Case Study
In spite of the fact that there has been growing importance of professional intellect, a number of leaders and managers in most organizations have created systematic answers to most of the frequently asked questions concerning professional intellect. These questions include; what is professional intellect How can the organization develop and in what ways can we leverage this professional…
Financial Management Case Study
The Group has adopted a customer service policy with more personalised local service and a strong technical support. This ensures the company's performance in providing quality products and support from a strongly motivated workforce. The company has an office in Asia with manufacturing operations extended in the Far East to supply European customers, quality products at competitive prices.…
Brand Management
This report on the Coterminous Brand Value Model has particularly identified and treated the strategic brand management practices at Easy Jet in the light of the evolving scenario of competition and strategic choices available to the brand management team. The inevitable conclusion is that contingency models to evaluate new brands in the low cost airline industry have produced a dichotomy, viz.…
Strategic Hospitality Management Case Study
Moreover, it will discover the UK consumer trends, present the variety of backgrounds of investors and give a future outlook along with a forecast which has been urbanized to illustrate the industry and the factors moving its growth and future. In conclusion, it will comment on short-term and long-term investment as well as recommending an outcome for the investor.…
Brand Management Case Study
This paper seeks to highlight the benefits Private Label Worldwide can get from developing its own brand as compared to manufacturing sportswear and supplying them to the leading brands such as Nike. Further, the paper specifies the products that can be under the umbrella of the Private Label Worldwide brand, what customers will be targeted and thus the market segment, the pricing, promotion,…