China Specialty Coffee Industry - Assignment Example

Only on StudentShare

Extract of sample
China Specialty Coffee Industry

However, this can be further enhanced by the employment of strategies which recognizes the different profiles of customers in each key cities and emphasizing on the promotion of health benefits from coffee products.
The existence and mere survival of an industry lies in its ability to efficiently respond to the internal and external influences. It is irrefutable that business organizations' strategies mirror their unique responses to the external challenges and opportunities in the environment which, in turn, is facilitated by their internal resources and competences.
This paper will concentrate on the responses of the China specialty coffee industry to the various internal and external influences that it currently faces. Recognizing that this sector can be properly examined through the use of different strategic management tools, this report will be utilizing famous technique PEST Analysis for the external environment scanning. ...
Download paper


This report looks at the internal and external influences of the China specialty coffee industry through the employment of strategic management tools such as the Porter's Five Forces Model and PEST Analysis. In terms of internal analysis: barriers to entry and exit are moderate; rivalry is weakened by market under saturation and differentiation strategies; threat of substitutes is moderated by the different value added features attributed by companies to their products; supplier power is low; and buyer leverage is very high…
Author : qbartell

Related Essays

The difference between chinese and british consumer behaviour on coffee consumption
The literature review will give information on how the attitudes affect consumer behaviour. It will investigate the actual and post purchase behaviours where it will include information such as where and how coffee is purchased in the two countries. It will also explain about the factors that affect the post purchase behaviour of the consumers. The literature review will describe the coffee shop atmosphere and how it will influence consumer behaviour. Other models of consumer behaviour will also be discussed under this topic. Consumer behaviour on coffee consumption in China Gillespie, Jeannet...
12 pages (3012 words) Literature review
Starbucks Coffee Company - An Analysis
No Heading Page No 1 Retail Sales Mix by Products Type for Company –Operated Stores 3 2 Coffee & Snacks Shops – Industry at a Glance – 2011 4 3 Total Net Revenues of Starbucks 5 4 Ranking of Porter’s Five Forces 7 5 Outlet Numbers of Selected Specialty coffee stores 9 4 Number of Coffee Outlets - UK 10 6 Comparable Stores Sales Growth 15 1.0 Introduction: Starbuck is the leader in roaster, retailer and marketer of specialty coffee in the international level functioning in sixty nations around the world. Through company operated stores, Starbucks buy and roast first-rate coffee beans...
11 pages (2761 words) Assignment
Green Mountain Coffee Roasters and Keurig Coffee
This research aims to evaluate and present Green Mountain Coffee Roasters and Keurig that are operating in processed and packaged foods industry and their sector is coffee makers. Green Mountain Coffee Roasters Inc. (GMCR) was founded in year 1981 as a small café and combined its operations with Keurig in 2006; it has its head office in Waterbury, Vermont. As the case says, currently it is considered as the market leader in specialty coffee industry because it is offering top quality coffees, implementing innovative technology for brewing and fulfilling various socially responsible business...
8 pages (2008 words) Case Study
Retail Industry Comparison of China and United States
Retailing has advanced with technology and now we have what we call online retailing as well. There are different types of retail outlets. They are classified according to the products they sell and by marketing strategies. There are the types that do not fall in the two and are classified as others. Retailers of products are food products retailers, hard goods retailers and soft goods retailers. Retailers classified by marketing strategies are the most. They include, department stores, discount store, warehouse stores, variety stores, demographic retailers, Mom-And-Pop retailers, specialty...
8 pages (2008 words) Essay
Coffee Industry in Vietnam
Initially, coffee industry was run by government. The total area under coffee production in 1995 was 186,400 hectares and increased to 535,100 hectares by 2002. The coffee type mainly grown in Vietnam is Robusta, a relatively low quality coffee in comparison to Arabia. But Vietnam's coffee is of high quality and planted on mountainous areas because of "a large range of temperature between day and night and basaltic soil" (Sinh, Sutcliffe, and Van, 1999, p.68). The coffee produced in Boun Ma Thout is widely accepted by the customers due to its improved quality....
4 pages (1004 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!