It is evidently clear from the discussion that the existence and mere survival of an industry lie in its ability to effectively respond to the internal and external influences. It is irrefutable that business organizations' strategies mirror their unique responses to the external challenges and opportunities in the environment which, in turn, is facilitated by their internal resources and competencies. This paper will concentrate on the responses of the China specialty coffee industry to the various internal and external influences that it currently faces. Recognizing that this sector can be properly examined through the use of different strategic management tools, this report will be utilizing famous technique PEST Analysis for the external environment scanning. Meanwhile, the internal environment will be assessed through the identification of its various stakeholders through the Porter's Five Forces Model. The next section will focus on the Chinese specialty coffee market responses in the face of social and cultural diversity. This report will thoroughly examine the impact of the social and cultural trends in the industry's strategies while assessing the efficacy if their responses. Lastly, recommendations for improvement will be identified. Gaining the traditional recognition of being a tea country, marketers are aggressively and strategically transforming China into a coffee drinking nation. From its strong preference of" jasmine, oolong, green, black, and myriads of other fragrant teas the Chinese mainland is becoming more and more attuned to the rich flavor of the coffee bean, driven by the urban savvy rich and an increasingly wealthy middle class more receptive to Western taste". The current perception of coffee as a statement of fashion leads to the creation of the China coffee industry. Coffee consumption has always been associated with a cosmopolitan lifestyle which originated from the Western nations. Thus, the Chinese coffee market is largely concentrated in large cities like Beijing, Shanghai, and Guangzhou and is dominated by adventurous, young, open-minded, affluent, urban consumers.
The researcher of this essay will make an earnest attempt to look at the internal and external influences of the China specialty coffee industry through the employment of strategic management tools such as the Porter’s Five Forces Model and PEST Analysis…
9 3.1 Value Chain Analysis 9 3.2 Threshold resources and competences and Distinctive resources and competences 11 3.3 Strength 12 3.4 Weakness 12 4 Task C “ Strategic Fit Analysis “ 13 4.1 Strength 13 4.2 Weakness 13 4.3 Opportunities 14 4.4 Threats 14 5 List of References 16 List of Figures and Tables S.
According to the paper Starbucks believe in valuing people – the employees and the customers. Howard Shultz revived the company by enhancing the integrity of their assets – the company values, culture and guiding principles, which gained the trust and confidence of the people and the community in general. What is remarkable with the Starbucks team under Shultz is that they understand their customers.
High stage of differentiation in the specialty coffee commerce has established brands that can proceed as obstacles to entry. Like most capital obligations in the specialty coffee retailers have repaired charges, encompassing rental house, vegetation building baking and focused gear, the cost of altering force on competitors in the commerce were rather high.
Cosmetics regulatory bodies in China however define cosmetics as that which is intended for beautifying, cleansing, altering appearance, or promoting attractiveness of the human body without affecting the body functions of structure (Yau, 1994, p. 100). Today in the world, cosmetics are generally used by girls at young age.
The coffee would appeal to these target age groups through contemporary and clean designs that shall be presented in a consistent way in its product and package designs, interior of the store and advertising.
The plan has undertaken to offer a detailed explanation of its intended customer related processes that encompasses strategies used by the sales department, description of the target market and the brands that will be associated with our products.
The business plan draws it's laid down work related ethics from the recommendations of best practice explained in Ombudsman's guide.
both political and economic terms, although, it has never been considered, as an exclusive superpower such as countries like; France, Netherlands, Spain, Britain, USSR, and the US. Therefore, judging from China’s economic and political growth, it is high likely that China, at
Gloria Jean targets Malaysian market mostly the middle-aged population having busy schedules. In its apparent quest to improve its online sells, the company has op make changes and improvement to compete with other companies in the market selling similar
12 pages (3000 words)Assignment
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org