This paper discusses Mercedes Benz Company in regard to their customer services to their customers. It will discuss the customer services that are currently offered by the company and recommend the areas that need to be improved as far as customer service…
Mercedes Benz is a brand name for automobiles, trucks, buses, Lorries. At times, it is only referred as Mercedes or even Benz. Currently, the organization is known for making the most prestigious vehicles in the world. It serves customers from all over the world through their sales agents. The company was originally started for Daimler-Benz AG but it is currently owned by DaimlerChrysler AG. The history of the company dates back from 1926 when two companies Daimler Motoren Gesellschaft and Benz & Cie merged and came up with Daimler-Benz Company. The company vehicles are available in over 130 countries in the world through their select dealers. The company deals with both individual and corporate clients from any part of the world who might be interested in purchasing a prestigious vehicle from their company. All their vehicles bear a brand name Mercedes Benz and it is currently the world’s leading automotive manufacturers. The company offer for sales their products to individual clients who are interested in their vehicles either through the company itself or through their agents. Some clients have got the specification for the kind of vehicles they want, and for this case, their deliver their quotation to the firm’s manufacturing unit. Others just purchase their vehicles from the sales agents that are scattered at every part of the world. They also offer for sale their vehicles spare parts and for this case, the customers do not have to worry in case the car breaks down.
They also offer for sale their vehicles spare parts and for this case, the customers do not have to worry in case the car breaks down.
The individual clients of the Mercedes Benz Company have different need and expectations for their vehicles depending on their tastes and preferences. The company has a number of Mercedes Benz models for their customers to choose from according to their different tastes and preferences. In case they still have not gotten a vehicle that fit the specification their need, they can contact the company for special order. For this case, they have an option of ordering their vehicles directly from the company's factory. Although this kind of order can take some time before the vehicle is delivered to the client, at least the customer finally get the kind of a vehicle he wanted according to his taste and preferences.
The company on the other hand deals with corporate clients who may need a number of vehicles for their organisation. For this case, they make a special arrangement with the company on the number of vehicles they need, their specifications and the delivery time for the vehicles. In such as case, these kinds of clients are given special discounts for ordering such a large number of fleet of vehicles.
Some of the corporate clients that the company deals with are: governments from a number of countries; non-government organisation and private companies. In such a case, there is a special arrangement for corporate clients.
When it comes to the corporate clients, they have some specification they may need for their vehicles and for this case, they may order directly from the factory plant in case they fail to get one from the models produced by the company. In such a case, these clients have to wait for ...
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(Mercedes Benz Customers Services Case Study Example | Topics and Well Written Essays - 2250 Words)
“Mercedes Benz Customers Services Case Study Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.net/business/300646-mercedes-benz-customers-services.
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The organization, Mercedes-Benz, has come under scrutiny as a result of the increasing customer complaints as well as quality issues. It has also been seen that these quality issues and other problems differ in various geographic locations. Though in developed locations the main problems arise out of error in quality or in the design, in emerging countries the problems are more complex (Dess & Eisner, 2009).
At the end of the fiscal year 2007, the company reports revenue of $146 billion and net income of $5.8 billion (Annual Report 2008).
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