StudentShare solutions
Triangle menu

Mercedes Benz Customers Services - Case Study Example

Nobody downloaded yet

Extract of sample
Mercedes Benz Customers Services

Mercedes Benz is a brand name for automobiles, trucks, buses, Lorries. At times, it is only referred as Mercedes or even Benz. Currently, the organization is known for making the most prestigious vehicles in the world. It serves customers from all over the world through their sales agents. The company was originally started for Daimler-Benz AG but it is currently owned by DaimlerChrysler AG. The history of the company dates back from 1926 when two companies Daimler Motoren Gesellschaft and Benz & Cie merged and came up with Daimler-Benz Company. The company vehicles are available in over 130 countries in the world through their select dealers. The company deals with both individual and corporate clients from any part of the world who might be interested in purchasing a prestigious vehicle from their company. All their vehicles bear a brand name Mercedes Benz and it is currently the world’s leading automotive manufacturers. The company offer for sales their products to individual clients who are interested in their vehicles either through the company itself or through their agents. Some clients have got the specification for the kind of vehicles they want, and for this case, their deliver their quotation to the firm’s manufacturing unit. Others just purchase their vehicles from the sales agents that are scattered at every part of the world. They also offer for sale their vehicles spare parts and for this case, the customers do not have to worry in case the car breaks down.
They also offer for sale their vehicles spare parts and for this case, the customers do not have to worry in case the car breaks down.

The individual clients of the Mercedes Benz Company have different need and expectations for their vehicles depending on their tastes and preferences. The company has a number of Mercedes Benz models for their customers to choose from according to their different tastes and preferences. In case they still have not gotten a vehicle that fit the specification their need, they can contact the company for special order. For this case, they have an option of ordering their vehicles directly from the company's factory. Although this kind of order can take some time before the vehicle is delivered to the client, at least the customer finally get the kind of a vehicle he wanted according to his taste and preferences.

Corporate Clients
The company on the other hand deals with corporate clients who may need a number of vehicles for their organisation. For this case, they make a special arrangement with the company on the number of vehicles they need, their specifications and the delivery time for the vehicles. In such as case, these kinds of clients are given special discounts for ordering such a large number of fleet of vehicles.

Some of the corporate clients that the company deals with are: governments from a number of countries; non-government organisation and private companies. In such a case, there is a special arrangement for corporate clients.

When it comes to the corporate clients, they have some specification they may need for their vehicles and for this case, they may order directly from the factory plant in case they fail to get one from the models produced by the company. In such a case, these clients have to wait for ...Show more


 This paper discusses Mercedes Benz Company in regard to their customer services to their customers. It will discuss the customer services that are currently offered by the company and recommend the areas that need to be improved as far as customer service…
Author : ocronin
Mercedes Benz Customers Services essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Mercedes Benz Customers Services"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The brand is commonly used for lavishness trucks, buses, automobiles and coaches. Mercedes-Benz has its headquarters in Stuttgart, Baden-Wurttemberg in Germany. The firm is highly regarded as one of the top automobile brands in the world, which is widely marketed all over the world.
5 pages (1250 words) Case Study
Human resources management
The organization, Mercedes-Benz, has come under scrutiny as a result of the increasing customer complaints as well as quality issues. It has also been seen that these quality issues and other problems differ in various geographic locations. Though in developed locations the main problems arise out of error in quality or in the design, in emerging countries the problems are more complex (Dess & Eisner, 2009).
8 pages (2000 words) Case Study
At the end of the fiscal year 2007, the company reports revenue of $146 billion and net income of $5.8 billion (Annual Report 2008). In order to understand the operations of the business organization, this paper will undertake a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis which will also include a consideration of the company's objectives, strategies.
7 pages (1750 words) Case Study
Case Study of Ritz-Carlton Hotel Company
Even in the early operation of Ritz-Carlton, the company has recognized the two components of its product offering; one which is tangible while the other is intangible. The tangible aspect corresponds to the company's infrastructure and amenities. Aside from this, Ritz-Carlton also emphasized excellence in customer service which is the intangible aspect of its product.
11 pages (2750 words) Case Study
Mercedes Benz Company
Q2. Identify an example of each of strategic, operational and tactical decisions which might be/have been taken by your chosen business. Explain why these decisions are strategic, operational and tactical. A classic example of a strategic decision by Mercedes Benz was when Mercedes-Benz manufacturer Daimler-Benz (1926-1998) of Stuttgart, Germany merged with the US-based Chrysler Corporation.
4 pages (1000 words) Case Study
Daimler Chrysler Merger
From the 1970s the automotive industry has been dominated by the United States, Western Europe and Japan, three geographical areas known collectively as the Triad. Such domination served to intensify the degree of competition that already existed as firms sought to achieve a global presence in markets that were becoming increasingly fragmented as consumer tastes diversified.
17 pages (4250 words) Case Study
IKEA International Marketing
First, an understanding of the consumer must be acquired to allow for greater segmentation and more refined target markets; second, improved methods of differentiation are necessary to combat competitors. Few retailers can boast of comprehending the consumer's wants and conquering the competition.
20 pages (5000 words) Case Study
Marketing in Luxury Cars
They recognize that different consumer segments respond differently to each model at each point of the purchasing funnel--and must choose their medium and message accordingly. The print ad of the Porsche Cayman is simple and direct. The effort for Porsche Cayman, which has a shadow theme, promotes the car as mischievous by touting its aggressiveness in power and handling, and its style.
8 pages (2000 words) Case Study
Bugatti (Veyron) Marketing
xclusive product which has the highest level of engineering technology under the bonnet In terms of the consumer’s needs or wants, the Veyron plays on an emotional level rather than a from a perspective of meeting a any other need or want. It does satisfy the need for an
5 pages (1250 words) Case Study
The firm has various assortments of brands which emanate from its strategies aimed at being among the leading marketers of automobiles alongside the core competitors such as Toyota, BMW, Ford
5 pages (1250 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Case Study on topic Mercedes Benz Customers Services for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us