Food Advertising and Marketing - Essay Example

Only on StudentShare

Extract of sample
Food Advertising and Marketing

Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. The purpose of my dissertation will be to examine the food advertising and marketing channels used to target children and adolescents and the impact of food advertising on children's eating behavior.
Issue of fairness: I believe like most parents and consumer protection groups that advertising directly to children is dangerous and unethical as it can be deceptive and manipulative. It also promotes consumerism and poor nutritional habits to a defenseless target audience .
To create awareness and promote stricter Regulations: In the UK, as compared to many other European nations, there are currently few policies or standards for food advertising and marketing aimed at children. For example, The Nordic countries are at the forefront of protecting children from the effects of advertising. Sweden has the strictest controls in Europe and in 1991 instituted a ban on television and radio advertising targeted at children under the age of 12. ...Show more

Summary

In recent years, the food and beverage industry has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers…
Author : yundtelaina
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Food Advertising and Marketing"
with a personal 20% discount.
Find out more

Related Essays

Responsible Marketing and Advertising
Corporate Social Responsibility (CSR) is rapidly becoming a yardstick to gauge the social behavior of an organization. Conceptually, CSR is a measure to determine corporate readiness to engage itself into the systems of governance, regulation and responsibility.
4 pages (1000 words) Essay
Marketing Plan for M&S Food Retails Sector
Also, the intense competition has threatened Marks and Spencer's position in the market. Several firms concentrating on food retail have also improved in all aspects of their operations. Primarily, the focus of this discussion is centred on the marketing initiatives of the company.
16 pages (4000 words) Assignment
Marketing Communications Assignment - Food-a-Float
This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation.
8 pages (2000 words) Case Study
Advertising Agency
An advertising campaign contains several interrelated steps. For example, two (2) companies in the Czech Region, one a small regional company and the other an established multinational company will utilize two (2) different advertisement campaigns to stimulate consumer response.
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT