Qualitative research is very efficient and very focused in the objective of obtaining culturally specific information about the values, opinions, behaviors, and social contexts of particular populations. The main advantage of qualitative research is its ability to provide complex textual descriptions of how people experience a given research issue. It provides information about the "human"side of an issue encompassing potential wide gamut of coverage- beliefs, perspectives, opinions, reflections, and social capital.
Qualitative methods are also important in pinpointing and analyzing intangible factors, such as practices, traditions, social status, social capital, social norms, socioeconomic status, gender roles, ethnicity, and religion, whose role in the research process is crucial and essential. Qualitative methods are also flexible. The research makes room for enhanced spontaneity and adaptation of the interaction between the researcher and the study participant. For example, most of the questions asked are "open-ended"questions that are not asked in the same manner with each participant. With open-ended questions, the participants get to respond in their own way and in their own words. The responses go beyond qualifiers such as the"yes"or "no."
This kind of research approach is very appropriate since it sought to explore phenomena. The instruments used fosters closer engagement with the respondents. It is characterized by an iterative style of eliciting, obtaining and classifying and explaining responses to questions. There is a use of the semi-structured methods such as in-depth interviews,focus groups, and participant observation.
The Corporate Social Responsibility of Appleby is one that creates value for our shareholders while making a positive contribution to national development. This type of CSR is the result of the company's engagement with social development work by all its employees and partners. There are various claims to CSR. One, company stockholders could claim returns on their investment. Company employees may seek job satisfaction. Company customers want what they pay for. Company suppliers seek dependable buyers governments want adherence to legislation. Unions seek benefit for their members. Competitors want fair competition. Local communities and the general public expects the company's existence to improve the quality of life. The CSR of Appleby brings together the strengths and expertise of the employees and top management. Moreover, the CSR claims of unions were to seek benefit for their members. The company's closest competitors want fair competition. The local communities and the general public expects the company's existence to improve the quality of life. To conclude, business organizations such as Appleby must recognize the rights or interests of various stakeholders including the outsiders affected by the company's actions. These outsiders include customers, suppliers, governments, unions, competitors, local communities, and the general public. Stakeholder groups contend that the firm satisfy their claims in a responsible manner