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Campari Analysis - Case Study Example

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eing borrowed,whether the amount being asked for is realistic and whether it can be paid back in due time.Furthermore the CAMPARI analysis also requires a consideration of the risks and insurance and interest problems involved on the part of J &d D. This is where it can be seen that it might be potentially risky to lend to this business as the business plan has some obvious loopholes in the plan which may be deliberately omitted or otherwise. For example the plan omits the mention of the business relationship with the suppliers(whether its on credit or cash,bulk or just-in-time)The transportation and the duration of the supply of the goods is likewise omitted alongwith the possible perks and discounts this business is getting.These factors are important in assessing the financial viability of any business.So before any bank should decide to finance this business for two decades or more they should be convinced that this business is not a "one" hit wonder and how it plans to keep financing the loan paybacks in the face of new market entrants and fierce competition.The plan is also unconvincing to economic lows and booms in the luxury goods department as rapid changes in income and the fashion market cannot generally account for the rapid changes in demand of these goods.Indeed the case for further or even initial lending is weak.The plan demonstrates a strong capital base but where the question of future income returns and profits begins there seems to be rather unconvincing proposition. Furthermore the plan has also spoken of expansion of the premises and this means that there is a danger of diminishing returns if any further capital is invested here. The problem with these economic factors is that they are unaccounted for in a CAMPARI analysis and thus cloud the view into the market viability of the business in the future.
Based on the CAMPARI analysis alone it is hard to decipher the business owners as successful entrepreneurs. Arguably since the CAMPARI analysis focuses solely on financial statements there seems to be a missing link of the contributions the loan acquiring business owners are doing for it.In such a business it is the successful and innovative entrepreneurship rather than the capital base which can ensure stable returns for the bank over the next two decades of repayment of the loans. Furthermore as discussed in the next section the finance and loan sourcing of this business seems slightly shoddy and should be double checked to avoid bankruptcy losses.

Identify which critical content is missing from the J & D (Newcastle) business plan, and assess its strengths and weaknesses
In terms of critical content even though business plan looks promising and boosts of a thorough understanding of their business strategy which is based on the present demand trends, there are a number of gaps here which do not pertain particularly to financial information but it seems that the "character" analysis of the CAMPARI strategy of evaluation has been downplayed by colloquialisms and over confident statements pertaining to the promising consumer demand of the goods.(See the third,fourth and fifth section of the busine ...Show more


A thorough perusal of the financial statements at hand have led me to conclude that based upon the CAMAPRI analysis alone it would not be feasible to lend money to the business owners hoping to acquire a loan. The CAMPARI analysis is short for the Character-Ability-Means-Purpose-Amount-Repayment-Interest & Insurance test).Based on the above the CAMPARI analysis would entail the critical perusal of whether these financial statements have actually revealed properly and convincingly the integrity and past performance of J & D, the profitability,cashflow,capital requirements along with the skills of the business owners,quarterly and monthly business information,the premise on which the money is b…
Author : ewest
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