Launching a Womens Magazine - Assignment Example

Only on StudentShare

Extract of sample
Launching a Womens Magazine

The marketing environment being essentially dynamic, it is essential for the organisation to keep up with the changes (Marketing Environment 2004, p.34). The marketing environment comprises of forces that are internal and external to its marketing functions. Internal forces are those that are inherent to the organisation and hence, can be controlled by the organisation. External forces affect the industry as a whole and cannot be controlled by individual organisations. It is imperative for an organisation to predict, recognise, analyse and understand these forces, and strategically plan its marketing activities.
Macro-environmental factors include political, economical, social and technological factors along with demographic, cultural and legal factors that affect a marketing environment. Government policies, political stability, legislations, and prevailing domestic politics and international politics are factors that can affect the publishing industry. Economic factors of a region greatly influence the purchasing power parity (PPP) of that region. The higher the purchasing power parity in a region, the higher its buying potential (Marketing Environment 2004, p.41). The socio-cultural forces refer to the attitudes, beliefs, norms, values and lifestyles of individuals in a society. ...Show more

Summary

The market for women's magazines was estimated to be worth 700 million in 2008, which is up by 21% in value and 7% in volume as compared to 2003 (Mintel International 2008). Though this can be considered a sound market, it is noteworthy that the sales have fallen since 2006…
Author : trey00
Launching a Womens Magazine essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Launching a Womens Magazine"
with a personal 20% discount.
Grab the best paper

Related Essays

Launching a BPA-free Product Line With Event Marketing
Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.
8 pages (2000 words) Assignment
Report on The Green Tea whitening Series Launching Program
This is a report of the research results of the Ginvera Beauty Company in respect to the plans for launching The Green Tea whitening Series. It gives a brief introduction of the company and the new product. It outlines the methods the marketing assistant used to collect data.
8 pages (2000 words) Assignment
Launching CPFR at Texan Foods
(CPFR) CPFR is the first step in a multi-step process towards 'Value Chain Collaboration'. CPFR is identified as instrumental to the competitive transformation of the firms. CPFR can be considered as the essence of joint planning between the manufacturers and the retailers on the processes of demand and supply that are aimed at increasing the effectiveness of the supply chain management.
10 pages (2500 words) Assignment
Assessment of a magazine advertisement
This paper will shed more light upon the advertisement and whether it was a good investment or not? The PlayStation magazine is an incredibly popular magazine which can be seen on shelves as well as on numerous tables. It is
2 pages (500 words) Assignment
Critically discuss the view that womens careers are not the result of free choice
After World War II, women in United States started gaining their financial independence. Women were seen making selective career decisions, acquiring professional education, enhancing their skills and eagerly
5 pages (1250 words) Assignment
International Management: Launching a new business overseas - Opening a coffee shop in Israel
Setting up a coffee shop at the beach area is a fantastic idea because people want to enjoy watching the dawn and sun set at the beach while drinking tea, coffee, light beverages with snacks. Although the beach has a presence of expensive hotels and
2 pages (500 words) Assignment
Womens equality
For this reason, it seems plausible to argue that the ethical reasoning between the two genders is presumably different. Gillan supports this argument by stating that the
8 pages (2000 words) Assignment
Issues in Womens Health

The author of the essay claims that heart disease though often viewed as a medical condition affecting mostly men, research has shown that extra women than men die of the illness. The key reason accredited to this is the fact that the symptoms of this disease manifest themselves in women differently as to men.

10 pages (2500 words) Assignment
6. To what extent were womens lives transformed by obtaining the vote in 1918 and 1928
The main purpose of this paper is to describe to what extent women’s lives transformed by obtaining the vote in 1918 and 1928. In the
8 pages (2000 words) Assignment
Week 3 womens health
Unintended pregnancies are associated with unfavorable maternal behaviors and increased health risks (Gray & Moore, 2009). Abnormal pregnancy complications involve early placental development and placentation. In case
1 pages (250 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT