Branding of a City in the 21st Century

High school
Coursework
Business
Pages 40 (10040 words)
Download 0
As phenomenon elements such as globalisation has emerged in the 21st century cities around the world were pressured for promoting a city as brand. This was recognized by many governments to invest cities into a market to attract global visitors. In order to approach the branding strategies of a city, the paper focuses on investigating the elements that go into branding a city and to understand the importance of branding a city in the 21st century.

Introduction

The results of analysing the case studies have provided great examples of revealing the elements that interprets in consumer's mind from different perspectives. Such that, branding is measured in aspects of tangible and intangible forces as far as the image of the city is concerned. Most importantly, the paper has examined that brand value of a city can only be studied through identifying the psychological way that influences the decision making process, and the overall elements required for branding a city such as the emerging importance of societies.
Moreover, the investigation of branding elements are recommended by the author for further study in order to thoroughly analyse how these elements are incorporated in cities nowadays. Also, examination on competition between cities may provide a vital role of continuing the study in the future.
Marketing is an arena where the basic norm is to promote visibility. Visibility, in turn, depends on positioning which again depends on branding and the equity commanded by the same. ...
Download paper
Not exactly what you need?

Related papers

The Importance of Knowledge Managment to Organisations in 21st Century
Today’s work force is heavily involved in work like sales, education, health care, banks, insurance firms, and law firms. They also provide business services such as coping, computer programming, or making deliveries. These jobs primarily entail working with, distributing, or creating new knowledge and information. In such knowledge and information oriented economies the market value of the…
Discuss the importance and role of Corporate Social Responsibility in event management in the 21st Century.
The complexity of cooperate social responsibility has attracted many scholars from all fields in an attempt to describe its many aspects. This essay will discuss some of the impact that cooperate social responsibility has effected in the economic and management strategies. It will also check on the various roles and importance in event management. It creates awareness on the various models of…
Bsuiness Ethics: Ethical issues faced by the 21st Century Managers
All the business rational decisions are made under these principles. Business ethics are professional ethics that examine the ethical problems that may arise in a business. The ethical principles of a business are applied to all the individuals and organizations associated (Arnold, Beauchamp, Bowie, 2012). It is important to teach students about business ethics in order to help them understand the…
Sustainable business in the 21st century
Tourism remains a panacea of sustainable development in many nations; hence, different nations promote various forms of tourism. Sustainable tourism development relies on the premise of sustainability because it takes into consideration the resource base that currently exist and utilization of those resources in a way that the resource base for future generations are not damaged. Moreover,…
Branding
In this context, brand name will become the trademark of the company as it exclusively identifies the brand owner as the commercial origin of products or services associated to the brand.…
Branding of a City in the 21st Century
The results of analysing the case studies have provided great examples of revealing the elements that interprets in consumer's mind from different perspectives. Such that, branding is measured in aspects of tangible and intangible forces as far as the image of the city is concerned. Most importantly, the paper has examined that brand value of a city can only be studied through identifying the…
Branding of a City in the 21st Century Coursework
While the consumer's awareness of a brand, and the reasons for choosing an associated product may depend on various factors including peer reference, peer approval, or other social factors beyond the direct control of the brand's investor, the brand's marketing mix is definitely within the investor's control, and something that demands big budget investment. Therefore, investor's and researchers…