Marketing Management Bachelor Essay

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John Dicker in his latest book, "The United States of Wal-Mart" places these astounding statistics. "If Wal-Mart was a nation," Dicker writes, "its GDP would be larger than eighty percent of the world's countries." Dicker also claims that every 38 hours Wal-Mart unveils another 200 thousand square foot super center.


This computer system, according to the New York Times, carries more data than the entire Internet. "
Wal-Mart themselves on their website claim, "Wal-Mart Stores, Inc. is the world's largest retailer, with $285.2 billion in sales in the fiscal year ending Jan. 31, 2005. The company employs 1.6 million associates worldwide through more than 3,700 facilities in the United States and more than 2,400 units in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South Korea and the United Kingdom. More than 138 million customers per week visit Wal-Mart stores worldwide"
With such data that speak for themselves, the mass retailing giant must be doing something right. Marketing may be defined as any gesture executed to create, satisfy, and keep customers. Wal-Mart seems to have mastered the art of bringing in customers to their stores as well as retaining them. It has aligned itself unerringly with the six P's of marketing comprising of price, product (or service), place, promotion, people, and positioning. These six components constituting the marketing mix, when combined to make a winning combination are the basis of a growing business.
Wal-mart's marketing is all about the customer-oriented merchandising. ...
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