Infrastructure should not be provided at the cost of disturbing the cultural and environmental phenomena of the region. It is a challenge for the government to take steps to build the infrastructure, take adequate care of the tourist attractions, and create sufficient, round-the-clock tourist facilities and all the imaginable necessities without hurting the attractions or the environment much. All these should be done by keeping the environmental impact in check on not just the eco balance of the region, but also the possible impact on old historical buildings, precariously balanced ancient monuments and other equally endangered manuscripts, books, records, paintings, murals, scriptures, caves etc. This needs highly strategic management and professional approach from every angle.
Ritichie and Crouch's model belongs to the global (macro) environment, because global forces are shaping the world of tourism. "the totality of global forces affecting destination competitiveness/sustainability is captured within what we term as'onionskin taxonomy'. By this we mean that the global forces may be viewed as consisting of different layers surrounding the destination (represented by the globe in centre)" Richtie and Crouch (2003, p. 80). According to them, the environmental forces internal and external, rule the tourism of the region. The core resources and attractors are the essence of destination appeal and the climate is one of the chief issues of tourism. Even though social events could be attractive to tourists, they cannot take the place of cultural and environmental attractions.
Economic environment definitely is a great encouragement of tourism, because tourism holds the potential of reducing unemployment while increasing and distributing income to the grassroots of society. It is also a multiplier of economy in various levels of income, output, employment and the balance of payments and thus, can create a cultural, social and economic awareness in it. It can also show immense possibilities by giving more importance to the local skills, dying arts, ancient customs, social peculiarities, anthropological educations and resurrecting the historical and cultural importance of the place that could have been long forgotten. At the same time, it can create a sense of pride and belonging in the local society, and hence, tourism as an industry is absolutely essential and worth investing.
Again we come to the point that tourism and tourist attractions have to be protected, cherished and eco-balance of the region should be maintained. Marketing of tourism is another area where care should be maintained. Today's tourism marketing has taken international proportions because tourism across the borders is more beneficial socially, culturally and economically than the tourism inside the same country. These tourism segments usually belong to diverse sectors of economy as well as marketing. "It is important to differentiate between country-of origin marketing, which is