Innocent LTD

Masters
Essay
Business
Pages 8 (2008 words)
Download 0
Society shapes our beliefs, values and norms. People absorb, almost unconsciously, a worldview that defines their relationship to themselves, to others, to organisation, to society, to nature and to the universe" (Kotler, 2000). According to Hofstede (1980) culture is a complex, multifaceted construct…

Introduction


According to Triandis (1990), individualistic cultures emphasise independence, achievement, freedom, high levels of competition, and pleasure; whereas collectivist cultures tend to embrace interdependence, family security, social hierarchies, co-operation; and low levels of competition. UK has an individualistic culture, which constitute the main factors of independence, achievement, freedom, high levels of competition, and pleasure. That's why the Innocent drinks give very much importance to taste. With the increasing awareness among the target population regarding the problems of obesity and other health diseases Innocent drink emphasises on the purity and the neutrality of the ingredients. These qualities correctly aiming at the demands of the customers make Innocent drinks the largest player of smoothies market in UK capturing 65% of the total market share.
Advertising, as a form of social communication, is particularly reflective, and indicative of culture and its norms. To the extent that advertising does reflect cultural differences, and there exist clear differences between distinct cultural patterns, advertising appeals, which are specific approaches advertisers use to communicate how their products will satisfy customer needs (Arens & Bovee, 1994), should manifest such differences across these countries.
"Taste remains the company's number one priority. ...
Download paper
Not exactly what you need?

Related papers

Softcat LTD
website, details of the company are presented. Softcat Ltd. is a privately held company founded by Peter Kelly in 1993 specializing on software licensing, hardware, security and related IT services. It also offers a wide range of services that includes advice, guidance, technical design, product sourcing, implementation, support and project management. At present, company has long time business…
Ethics and Goverance
For gaining global competitive advantage, its expansion to different areas of the world is essential and hence the selling of its stake to Coco-Cola is highly justified. 2. Innocent Ltd. will have advantage of getting some critical inputs form the giant company like Coco-Cola in the crisis time. For example, it may get some benefit in the form of management techniques in dealing human resources…
Cannell Ltd Case Study
There is very little likelihood of profitability increasing in the near future, so either labour costs or materials costs will have to be cut back. Materials can be very hard to get at low prices, so Cannell would likely have to remain with its current suppliers. One area where Cannell could cut back is with its labour costs. But, to reduce its workforce could cause profitability to fall even…
The GeoScot Ltd
To motivate the new and old members of the organization, it is proposed that several strategies be used. By sharing company information with all employees, mentoring the new workforce, integrating the work environment to work in teams and giving personal rewards on good performance are some of the strategies that will definitely increase the motivation. However with the expansion, there is a need…
WestMercia Notebooks Ltd.
As and when such orders come, the company can deliver it immediately. Notebooks prepared on order, generally carry the name of the college, institute, corporate house etc. who is ordering it. When WestMercia starts keeping some minimum stock of readymade notebooks, carrying the name of the company, it is bound to help the company in establishing a brand identity. …
Innocent LTD
According to Triandis (1990), individualistic cultures emphasise independence, achievement, freedom, high levels of competition, and pleasure; whereas collectivist cultures tend to embrace interdependence, family security, social hierarchies, co-operation; and low levels of competition. UK has an individualistic culture, which constitute the main factors of independence, achievement, freedom, high…
Trump Ltd
expense is utilized. Normally prepayments are made for items like rent of premises and payments are of current nature expense.First it necessary to define what is cash flow statements. Cash flows are useful addition to financial statements which describe the users that how much cash is there in the company. The statement shows the users that how much cash is out flowed and how much the company has…