International Tourism - Essay Example

Only on StudentShare

Extract of sample
International Tourism

It appears that one of the primary reasons for Brazil's failure to experience higher levels of tourism due to its lack of an effective marketing campaign. According to EMBRATUR - Empresa Brasileira de Turismo, Brazilian National Tourism Board, (cited in Weaver, 2005), for many decades, the Brazilian tourism industry assumed that the natural attributes of the country - great biodiversity; contrasting ecosystems, sports activities, and tourist attractions - would attract, inherently, tourists without additional need for marketing. However, eight years ago, the government of Brazil realised that it needed to be more active in its campaign for tourists and, hence, started planning, shaping and investing more resources in the tourism industry. The investiture of additional resources in the Brazilian tourism industry has significantly expanded it, generating 5 million new jobs between 1996 to 2002 (Weaver, 2005). ...
Download paper


Brazil is a country which possesses numerous tourist attractions and its tourism industry has strong growth potential. It appears, however, that Brazil has not achieved the level of tourism that has the potential to garner, particularly from Western Europe and the United States…
Author : kathryne60

Related Essays

The importance of tourism in Paris
9 pages (2259 words) Assignment
International Tourism
14 pages (3514 words) Assignment
International Tourism Development Essay
4 pages (1004 words) Essay
Tourism Marketing Research Proposal
4 pages (1004 words) Research Proposal
International Tourism Development
4 pages (1004 words) Essay
Managing International Tourism
13 pages (3263 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!