For example a country like India is considered as a developing country as it has not attained a stable market structure while the United Kingdom is a developed country. For such reasons, both categories of countries need special ways to market goods both locally and internationally. To understand the differences in marketing it is important to study the three broad categories like political and economic systems, market infrastructure and consumer behaviour.
Under this category one can identify the modes of production, purchasing and selling as they are related to the laws, government and customs of a particular entity. This means that the political and economical system of a country highly affects the marketing strategies not only locally but also internationally. This is so because there are set laws that each government of country puts up to regulate the production of goods and services of firms. Moreover, political stability is very important in the production and distribution of goods and services. Political stability ensures that a country is not experiencing wars thus the government can make better suggestions on how to develop the country. In addition, political stability increases assurance of companies to continue producing more this means that they will have to market for their goods as the economic status improves. With a stable political and improving economic status of a country, competition between firms and industries increases. This therefore, makes firms to improve their marketing strategies in order to bit their rivals in sales they make. In addition, as the countries improve their economic status, they also improve their technology. Thus they adapt better marketing strategies that use the latest technology.
India, as a developing country, has not shown the signs of attaining political stability. This is so because the coalition it formed is now being destroyed which has completely ruined its privatisation projects. This means that it has not yet seen the need of practising democracy which is really affecting the economic status of the country. Poor political strategies have led to it increasing the rate of inflation making very many businesses to reduce their costs by reducing their marketing strategies. Though the media is now being controlled by a different entity and not the government, companies marketing strategies are controlled by the government. Being a communist country, companies can only market their products with the government's approval (Debopama, 2005). On the contrary, companies in the United Kingdom market using all strategies because they are cheap and available. For instance a firm like Tesco will use the internet; market itself in the radio, television, posters, magazines and newspapers (Richard, 2008).
Market infrastructure simply implies the distribution system. That is, the transport sector, telecommunications, media availability and market research methods. It is evident that the marketing strategies of a company fully rely on the market structure. Well, the market structure of developed countries is perfect while that of developing countries is completely destroyed. For instance, since 1988, India has been trying to implement projects to improve its infrastructure. This means that firms in India delay their products because of poor road,