Strategic Marketing Master Assignment

Masters
Assignment
Business
Pages 8 (2008 words)
Download 0
It takes groundwork to produce a marketing planning manuscript (strategic or tactical) and to manage the actions and results profiled in that document. In the world of marketing, groundwork interprets into attainment accurate and timely data to make wise decisions…

Introduction


These three elements form the basis of a marketing management audit. The following sections will explain how one can use the marketing audit to uncover the information one will need to shape one's eventual marketing activities.
First point of comparison between the two is that marketing audit is a comprehensive, systematic and periodic examination of a firm's environment, objectives, strategies and activities to find problem areas and opportunities to recommend a plan of action to improve the performance of marketing strategies of the firm. Whereas an audit of financial statements is defined as the assessment by an autonomous third party of the financial statements of an organization or a company or other, ensuing in the publication of a sovereign view on whether or not those financial statements are appropriate, correct and comprehensive.
Financial audits are characteristically carried out by firms of practicing accountants, due to the expert financial reporting information they need. The financial audit is one of many declaration or evidence of tasks provided by accountancy firms, whereby the firm offers an independent view on published data. Financial audits also help investors deciding whether to invest in a firm or not. ...
Download paper
Not exactly what you need?

Related papers

Strategic Management Master Assignment
The strategy should get altered based on the change in the context thus altered. Strategies are worked out using various tools. One of the oldest methods involved using the SWOT analysis for bringing out the strengths, weaknesses, opportunities and the Threats perceived by the company and the business2. The strategy would primarily enhance and capitalise on the strengths of the company for tapping…
International Marketing Management Master Assignment
We employed the triangulation method to check the consistency of the data set in the available literature, by conducting random interviews with at least 10 cellular phone users ranging in age from 7 to 18. From the critical analysis of the relevant literature and the one-on-one interviews, we drew the conclusion that: 1) parents generally influence the youth's purchasing decisions at an early age,…
Marketing Communication Master Assignment
A stable housing market and a stable growth in the industry and economy, usher in a stable requirement for the electrical, both brown and white goods in the market. The over all requirements in the market have been tending towards a growth that is both uniform and stable. Secondly, in UK audio visual products sell the maximum among all European countries. Research indicates that the hi-fi mini and…
Marketing Master Assignment
Harley Davidson has powerful brand image and is sound financially, but there are certain palpable weaknesses in its marketing strategy. The target customers are forty plus men; and until Harley Davidson does something about this narrow market, it could well find itself being overrun by Japanese competition.…
Strategic Marketing Master Assignment
These three elements form the basis of a marketing management audit. The following sections will explain how one can use the marketing audit to uncover the information one will need to shape one's eventual marketing activities.…
Marketing Management Master Assignment
Secondly, the customers might not be as knowledgeable as the ones who were there for the larger boats. This means that the company has to educate the buyers on how to use their boats in addition to giving them appropriate maintenance and handling tips. All this would mean that the company has to handle the entire marketing setup in a different way compared what they were doing earlier.…
International Marketing Master Assignment
Power mainly holds with Prime Minister. Hong Kong is a Special Administrative Region of People's Republic of China and it maintains a high degree of autonomy in all matters relating to government and politics except foreign and defense affairs. It is regarded as separate entity though maintained as dependency on certain issues on china. In South Korea the government structure is determined by…