Global Corporate Strategy - Case Study Example

Only on StudentShare

Extract of sample
Global Corporate Strategy

To become market leaders, Walmart, Carrefour and Tesco have adopted several innovation strategies which have ultimately helped them to become global leaders. Walmart's growth under the leadership of Lee Scoot needs special mention as the company has made significant breakthroughs after he became the company's CEO in 2000.
Kapner S., February 2009, Changing Of The Guard At Wal-Mart, Cable News Network: A Time Warner Company, [Online], Available:, [2 May 2009] 24
The Unending Woes Of Lee Scott, January 2007, Cable News Network: A Time Warner Company, [Online], Available: , [2 May 2009] 25
Carrefour has grown to become one of the global food retail giants by expanding both domestically and internationally. It started off by entering into joint ventures with the local companies. The company was the first to introduce the concept of hypermarkets and its first international foray was marked by setting hypermarkets in Brazil in the year 1975. (Holtreman A, n.d). Carrefour and Promodes merged forces in 1999 to form the largest food retailer within Europe. ...
Download paper


The food retail market has witnessed several changes in the form of joint ventures, acquisitions and mergers to become one of the strongest retail markets across the globe. With globalisation, some of the leading companies of this industry like Walmart, Carrefour, Tesco, Kroger and Metro have forayed into new international markets which have helped them to strengthen their competitive edge in the market…
Author : zturner

Related Essays

Corporate strategy
This strategy pertains to the introduction of a free reward card system. Starbucks Coffee Starbucks Corporation is a global coffeehouse chain originated from Seattle, Washington. The company is the largest coffeehouse across the world having more than 17,000 stores in over 56 countries. This includes over 1,000 stores in Canada, 11,000 in the United States, more than 150 in Turkey and over 700 in the United Kingdom (Starbucks, 2011). The major products of Starbucks comprises of the espresso-based hot drinks, drip brewed coffee, coffee beans, other cold and hot drinks, hot and cold sandwiches,...
5 pages (1255 words) Essay
Corporate and Global Strategy – Virgin Group
The present study would focus on Virgin as quite successful organization. The performance of the organization in the last decade has been proved to be impressive – taking into consideration the performance of other multinationals. The firm’s employees have been estimated to ‘50,000 employees in 30 countries’. Their role in the development of the organization has been significant. However, the success of the organization has been related mostly to its leader, Sir Richard Branson. Initially, the practices of Branson as a leader used to face the opposition and the concerns of...
14 pages (3514 words) Essay
Corporate and global strategy
Finally the study tried to some useful recommendation in terms of research & development and value chain cost for the company. Table of Contents Table of Contents 3 1.0 Procter & Gamble 5 2.0 Corporate Strategy 6 2.1 Core Competency of P&G 7 2.2 Overall Scope 8 3.0 Business Level Strategy 8 4.0 Internal Analysis 10 4.1 Porter’s Value Chain 10 4.2 Barney’s VRIN model 13 5.0 External Analysis 16 5.1 PESTLE 16 5.1.1 Political Environment 16 5.1.2 Economic 16 5.1.3 Social Environment 16 5.1.4 Technological 16 5.1.5 Environment 17 5.1.6 Laws and Regulations 17 5.2 Porter’s Five Forces 17...
12 pages (3012 words) Essay
Nevertheless the strategy of a company needs to be reviewed after a certain interval of time, so that the current strategies meet the changing needs of the customers and matches the changing business environment. By practising this, the probability of a firm to get success in the market place increases to a large extent (Stonehouse and Houston, 2012, p.1). In this context of the study, HSBC has been chosen as the organization. The study revealed that the emerging markets and opening up of the world economy has allowed the company to carry out international expansion. HSBC always follows...
14 pages (3514 words) Essay
Global Strategy
?….21 Bibliography….22 Executive summary This research analysis is aimed at significantly breaking down the micro and macro-operating environment of Tesco organization, one of the biggest foodstuff and grocery traders in the globe, running about 4, 331 warehouses. Strategic assessment tools like PESTEL, Porter’s Five Forces model, SWOT, and Value Chain analysis have been applied through scholars to attain this purpose. Then a conclusion is finally provided.
12 pages (3012 words) Coursework
Corporate & Global Strategy
The study made three important findings. Firstly, Tesco unlike the competitors is focused on cost leadership, generic focus and product differentiation. This has become part of the company's culture. To the company lower cost does not mean lower quality.
8 pages (2008 words) Case Study
Google and Apple introduced Android and iOS operating systems, which provided greater functionality and app support than Nokia’s Symbian. As a result, Android and iOS gained larger market shares than Nokia within less than four years after they were introduced. Nokia lost its position as the leading smartphone company in the world. The alliance between Nokia and Microsoft did not achieve the intended purposes. Rather than help Nokia to regain market share, the alliance resulted in Nokia losing more market share as the Microsoft Phone OS started losing market share to Android and iOS....
13 pages (3263 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!