The paper tells that for many companies in today's business environment, the marketing process is largely centered upon the concept of brand building, which is employed in every phase of the marketing process. There are numerous challenges to be faced when a company determines to market in a global economy, even when they plan on conducting business on a strictly local level. One of the major challenges is trying to find a means of communicating to a variety of cultures through the means of a single message. Every society has its own standards and concepts of what is acceptable and what is motivational. While Americans seem to respond well and quickly to ads that celebrate individualism such as a Nike ad in which a soccer team disrupts normal activity at the airport, Segal reveals the responsiveness of Chinese consumers to these kinds of appeals. For the Chinese, these ads only have an effect if, like McDonald's ads that capitalize on a Chinese cultural belief that beef acts as an aphrodisiac, it promises some kind of payoff. Technology has assisted in these areas, though. As cultures begin to merge through closer connections, modifications to advertisements can be made with a few digital clicks. Technology makes it possible for advertisers to quickly modify the imagery used in their marketing campaigns. More sophisticated means of managing merchandise are also available thanks to electronic tracking from production through consumer trends. As Serna reports, technology has dramatically improved corporations' abilities to track and more appropriately understand consumer purchasing habits for everything from their favorite cereal to the types of financial services they require. While cultures such as that which exists in the United States and that of England are similar in many ways, profound differences have been found in styles of comedy and so forth that have only been breaking down recently with the increased connection through film, media and the internet. As people become more sensitive to the differences between cultures, they also become more appreciative of the ideas and beliefs as they are expressed in the other cultures with which they come in contact. Thus, today's marketing is characterized by a complex combination of global and local appeals, technology-driven campaigns and, particularly, the emphasis placed on the concept of 'branding'. The image presented by the company has come to be referred to generally under the single word 'branding.' Branding has often been publicized as the best means of creating a loyal customer base and achieving instant worldwide recognition. "Corporate branding emerged as a key concept in the late 1990s". The meaning of the term itself has undergone an extreme transformation in recent years.
The purpose of the discussion is to provide the reader with a more informed understanding of the importance of marketing to organizations in the twenty-first century. The research will also evaluate factors that determine whether a company decides to ‘go global’ or not. …
They are status and love symbols, as well as signs of peril and unexpected death. Cars have turned out to be a big part of our everyday life; a lot of people have a tendency to base the achievement of a person by the brand, design, and newness of the car they own.
This paper also looks at the problems that emerge and how technology is affecting the framework of civil engineering. The framework to improve competence in this industry also seeks to balance economic and social goals and the environment objectives. Civil engineering deals with designing, constructing and maintaining environment.
It is a challenge but at time it can help the students as well as the teachers to become multi-skilled. A high quality education is imparted to make students up-to-date about the world. High quality education is undertaken to acquire all round knowledge related to the technological, social, infrastructural and economical advancement among others and most importantly to adopt oneself with the global environment and the ever-changing business world as well as other broad dimensions of life.
She has had one-woman exhibitions at the Museum of Modern Art, the Whitney Museum of American Art, and the Wadsworth Athenaeum, as well as major installations at the Hirshhorn Museum, the Philadelphia Museum of Art, and the Jewish Museum in New York. She's an artist who expose her many selves.
Friedman gives the reader a possible explanation for the world that people are facing. The "new brave world" has begun to grow in unprecedented, rapid pace never witnessed in the human history (Capitol Reader 2005). This paper will present few reasons according to Friedman (2005) that have caused the world to flatten and will try to make an overview of the most intriguing points made by the author.
It has become the life blood of an organisation in terms of enabling the business to function in this extremely competitive environment of modern day world. Marketing virtually affects all areas of the organisation's operations through a concept called integrated marketing.
The author of this paper gives the definition of marketing and makes a historical overview of the notion. He talks about marketing management and market segmentation applying such a successful example as Apple Inc. In the conclusion the author describes importance of the marketing in the 21st Century.