Marketing Management Master Case Study

Case Study
Pages 11 (2761 words)
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This three year plan for the marketing of the products of this company has been designed by the chief executive officer and also the founder in order to be able to secure more finances for uplifting the company and to pass information about the company's current status and future direction tom its employees.


Defre Robes is also intending to extend it product line and probably add new lines as well. Additionally, the firm plans to venture in online opportunities by creating ecommerce tool. The market has been very receptive of the products offered. High quality products, designer and party robes for pets coming in trendy colours, with logos and slogans that portray outdoor enthusiasm (Hiebing & Cooper 2003).
Defre Robes was established this year by Defredor Ashira, who is a young and ambitious entrepreneur. Ashira has a degree in fashion and Design from as reputable university; he has also worked in a designer firm for two years where at a time which he did his post graduate diploma in marketing. This company is a reflection of Ashira's Love for outdoor activities and especially those that involves pets and show-offs (Westwood 2006). The company's original cotton robes for pets to play in are superb and convenient in games, hiking, and other games (Kotler 2003)
Defre robes are currently stored in several retail stores across the United Kingdom; they include areas like Camden, Warwick, Hampstead, and London. The company also intends to increase to other place like Whitley bay and Hungerford before the end of this year. The products have unique slogans, well coordinated colours and of greater quality. ...
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