StudentShare solutions
Triangle menu

Marketing Management Master - Case Study Example

Not dowloaded yet

Extract of sample
Marketing Management Master

Defre Robes is also intending to extend it product line and probably add new lines as well. Additionally, the firm plans to venture in online opportunities by creating ecommerce tool. The market has been very receptive of the products offered. High quality products, designer and party robes for pets coming in trendy colours, with logos and slogans that portray outdoor enthusiasm (Hiebing & Cooper 2003).
Defre Robes was established this year by Defredor Ashira, who is a young and ambitious entrepreneur. Ashira has a degree in fashion and Design from as reputable university; he has also worked in a designer firm for two years where at a time which he did his post graduate diploma in marketing. This company is a reflection of Ashira's Love for outdoor activities and especially those that involves pets and show-offs (Westwood 2006). The company's original cotton robes for pets to play in are superb and convenient in games, hiking, and other games (Kotler 2003)
Defre robes are currently stored in several retail stores across the United Kingdom; they include areas like Camden, Warwick, Hampstead, and London. The company also intends to increase to other place like Whitley bay and Hungerford before the end of this year. The products have unique slogans, well coordinated colours and of greater quality. The firm is also dedicated to conserving the environment through the support of environmental programs. This marketing plan will outline Defre's plan to introduce newer products, increase distribution and venture into new markets and give back to the society as well (Hiebing & Cooper 2003).

Business Overview
Defer robes target individual who appreciate their pets and also like outdoor activities. Sportswear retailers will also form the second majority clients. This is in view of the fact that people are increasingly devoting some time to take care of their pets and going with them out for outdoor activities like hiking, normal walks, touring recreation sites their pets. It's been found that well dressed pets are attractive to carry around or even take them for a walk (Okwiya 2009).

The company intends to blend these attires by opening a sports centre for the pets' outdoor activities and games. The pricing of the prices is relatively fair with a simple robe for a pet (smaller size) going for $40 dollars and the most expensive one is barely $ 80. The firm is still very young and most of the dales are done directly while the rest are stored in retailer stores and few distributors. The firm also realizes that technology is increasing and that online services will be more convenient. And as such, the firm also intends to open online services in future and eventually start recreation activates for pets. The firm has another compound near Warwick where it can set up a place the people can go to relax and have good time with their pets (Gibbon 2002)

There are few competitors who manufacture pets cloths in London an major teems in UK but this will be overcome by Defre's strategy which includes direct selling to the clients and organizing events like fashion shows, exhibitions and plays for pets (Okwiya 2009).

Mission and Goals
The corporate mission for Defre Robes is to be the leading producer and supplier of personalized robes for pets to their customers and especially ...Show more

Summary

This three year plan for the marketing of the products of this company has been designed by the chief executive officer and also the founder in order to be able to secure more finances for uplifting the company and to pass information about the company's current status and future direction tom its employees…
Author : laurence92
Marketing Management Master Case Study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Marketing Management Master Case Study"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Plan Master Case Study
In this context, hybrid cars were tested on the roads whereby a different market of such cars is already established. Hybrid cars commonly use two types of engines - internal combustion engines (most commonly petrol driven but Diesel variants are also introduced) and electric motors that are powered by internal batteries.
10 pages (2500 words) Case Study
Strategic Marketing Master Case Study
Its primary national competitor, Coop, operates alongside the same market philosophy as does Migros and has as much credibility. While Migros dominates Coop insofar as prices are concerned, the latter is more adept at the exploitation of aggressive promotional strategies as which allow it to retain its status as a tough competitor despite price differentials.
12 pages (3000 words) Case Study
Marketing Master Case Study
1999). The purpose of marketing planning and its principal focus are the identification and creation of competitive advantage Kitchen Made Pies operates in high dynamic environment which requires continuous optimization of a product mix and new ways to attract customers.
6 pages (1500 words) Case Study
Project Management Master Case Study
I understand that wherever 6 or more consecutive words are extracted from a source they must be acknowledged and 10 consecutive words that are unacknowledged will be regarded as proof of plagiarism. Special thanks and gratitude is given to ---- who helped me with his valuable guidance.
14 pages (3500 words) Case Study
International Marketing Master Case Study
According to the predictions of the World Trade Organization the international movements will almost reach 1 billion by 2010 and 1.5 billion by 2020 (Microfinance Matters, 2004b).Until recently, the world tourism has been revealing an incredible growth in both economic and social phenomena.
25 pages (6250 words) Case Study
Marketing Communication Master Case Study
And fortunately, a big computer company who was willing to develop this technology based on the idea of these youths commended this idea. They believed that there would be a large market about electronic dictionary in the country. So the group from business school decided to organize a new subsidiary called Zensa Company to develop this new product.
14 pages (3500 words) Case Study
Marketing Strategy Master Case Study
This analysis identifies methods of generating initial response through traditional and digital marketing activity and a contact strategy. The report is on planning traditional and digital marketing communications with attention to the costs, response rates, measurement, evaluation and scheduling of activities.
8 pages (2000 words) Case Study
Services Marketing Master Case Study
A marketing mix, according to Kotler (2002) is "the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market." According to this definition, a company's marketing mix is an integral part of the business strategy as its focus on the generation of revenue and profit which is the lifeblood of a business organization.
6 pages (1500 words) Case Study
Strategic Management Master Case Study
To accomplish this, Toyota Industries actively promotes cooperative support activities with the objective of contributing to society through the provision of human resources, facilities, and funds. Toyota Industries' employees also endeavor to be of service to the community through activities such as volunteering.
14 pages (3500 words) Case Study
Retail Marketing Master Case Study
These retailers retailing mix is also evaluated in this report. Marks & Spencer commonly known "M & S" is one of the top British retailer companies. It is ranked amongst the most prestigious chain of stores in the UK and is the largest clothing retailer in the UK by turnover.
9 pages (2250 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation