Analysis on Ryan Air - Case Study Example

Only on StudentShare

Extract of sample
Analysis on Ryan Air

Thus, in 2004, the company's short-term market orientation involved segmenting by lifestyle and by income bracket in the European marketplace in order to appeal to a broader target consumer audience.
The key stakeholders in the firm include all staff members responsible for carrying out strategic objectives, the communities in which Ryanair thrives, as well as the customers who frequent Ryanair as their low-cost carrier of choice. Satisfying the stakeholder appears to be the firm's long-term mission in Europe in lieu of having no established, formalised mission or vision statement. Lack of such a mission or vision may be involved in the rationale for why Ryanair experienced sales declines in 2004, however this will be discussed in further detail in this case analysis report.
This report will highlight factors in both the internal and external business environment which are plaguing Ryanair in terms of maintaining a strategic orientation that is completely congruent with sales goals and growth initiatives. A micro- and macro-level analysis of the firm in 2004 is proposed in this report.
PEST analysis is an acronym for political, economic, social an ...
Download paper


Ryanair, a low-cost, no-frills airline carrier operating in the European airline marketplace, experienced measurable drops in consumer patronage volumes and overall service revenues in 2004. This represented a significant change after 26 consecutive quarters of total company growth…
Author : bradfordmaggio

Related Essays

Business Management Strategy: Ryan Airlines
20million with the retrenchment of five chief executives (Higgins, 695). In the year 1990-91, the company came under the purview of a new management system with the recruitment of a new CEO. The company resorted to the concepts of low fares-low frills with cutting back of the routes from 19 to a 5. The growth dynamics took a massive positive escalation with the enhancement in the fleet from 6 to 21 and also with the expansion of the routes from Ireland to the United Kingdom. The period saw a huge number of passenger bases with provision of low fares. One of the chief hurdles faced by the...
8 pages (2008 words) Assignment
Overview of Ryan Air
In the years1990 and 1991, the firm had new management and this resulted into a complete overhaul. The firm adopted some practices of Southwest Airline and this made it to cut its routes to 5 from 19. By the year 1991, Ryan Air was in possession of 6 aircrafts, 350 workers, and besides, it carried about 700,000 passengers annually in the five routes and from the year 1991 to the year1997, the firm increased the fleets it had to 21, and besides, it increased the routes it followed. All through this period, the number of passengers continued to grow because of the low fares that were charged by...
4 pages (1004 words) Essay
case analysis statoil IT case
Scandinavian countries are known for their high labor taxes and keeping your workforce expenses under control is one of the key elements of successful long term growth. The company also has to stay on top of modern achievements in technology and engineering. Having said that, it is not very critical to use every bleeding edge technology that comes on the regular bases. The company operations mainly depend on heavy machinery and large scale construction projects that have a long life. Therefore, the preferences go to more stable and time-proven technologies when it comes to drilling, mining and...
3 pages (753 words) Case Study
Case Analysis
It is known fact that when there is reduced accessibility of any one option, people try to seek for alternative options in order to reach their ultimate target. Walking is not a convenient mode of transportation till the campus. Thus, students choose alternative courses of action, which include driving cars to the campus area. The mindset of the students has been set in such manner that they prefer going to the university by cars. There are a number of reasons contributing to this mindset of the students. Firstly, the parking fees are very low, which makes it easily affordable to the students...
5 pages (1255 words) Case Study
Business Strategy on Ryan Air Case
Ryan air is one of Europe's largest low-cost carriers and one of the most successful, operating on 262 routes to 22 countries. Its focus is on providing low cost, efficient, frequent connections and consequently offering no other frills or supporting services on their flights.
12 pages (3012 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!