Socially Responsible Marketing - Essay Example

Only on StudentShare

Extract of sample
Socially Responsible Marketing

However, another view is that most companies value their reputation and would not endanger their goodwill by making false claims.Moreover,action by enforcers like regulatory bodies or private lawsuits by competitors-even if penalties and damages are not ordered-are costly. Investigations by regulatory bodies or private lawsuits can easily exceed the profits derived from deceptive marketing. Such suits distract company execuitives, further increasing the cost of an ad already challenged as deceptive. These costs damage the reputation and goodwill, result in exorbitant legal fees and distract company executives.Therfore such repercussions induce the marketers to carefully review their ad claims and ensure that they are true and fully substantiated.
Anti tobacco campaigns accelerated in the late eighties when litigation exposed a long history of deceit carried out by industry officials regarding their knowledge about the damaging health effects of tobacco use including the deliberate use of new ingredients to enhance the addictive power of cigarettes. ...Show more

Summary

In recent times, several theories have taken an explicitly critical orientation towards advertising as a means of reproducing the existing capitalist society. This school of thought argues that advertising carries out the crucial economic functions of managing consumer demands and aiding capital accumulation…
Author : elliott33
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Socially Responsible Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Responsible Marketing and Advertising
Corporate Social Responsibility (CSR) is rapidly becoming a yardstick to gauge the social behavior of an organization. Conceptually, CSR is a measure to determine corporate readiness to engage itself into the systems of governance, regulation and responsibility.
4 pages (1000 words) Essay
Creating, Financing, and Marketing a Business
Partnership has many benefits. Since a partnership has a lot of partners coming into it, they all bring their experiences into the business. Some of them might be good at handling business operations, some at finance related matters while some at IT management.
4 pages (1000 words) Research Paper
Ethics and Integrity
One of the most important concepts that should be taken into consideration is the internal marketing. According to Kotler and Keller (2009), effective marketing can only be attained when all employees have truly understood that their goal is to create, serve, and satisfy customers.
3 pages (750 words) Essay
What are the strengths, limitations and challenges of ethical and socially responsible business practice?
What are the strengths, limitations and challenges of ethical and socially responsible business practice? The world of business has continued to grow and expand over the years into entities that operate on a global scale and have separate economic existence from itself and its founders.
5 pages (1250 words) Essay
Why should businesses today act ethically and socially responsible ?
Companies in today’s business landscape are competing with millions of other businesses across the world. It is imperative for corporations to maintain a solid reputation as an ethically responsible business in order to maintain the trust and support of customers.
3 pages (750 words) Term Paper
Strategic Marketing Plan
Many business practices have changed since the 1990s which need to be addressed by established companies in order to maintain and increase their market share. Many companies that failed to do so had to close shop, no matter how robust they had been performing for decades back.
8 pages (2000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT