These include principles of impartiality when serving customers of all calibres; fairness in dealing transactions; avoidance of impartiality in all the undertakings; and serving the customers openly.
To ensure best practice in handling customers, I came up with various values from which the future staff will be expected to draw at all times. The overall business will believe in offering quality services in an environment of sensitivity while at the same time treating our future customers as equals no matter the differences in any aspect of life. We will be driven by sensitivity for the needs of the customers hence allow a great space for flexibility meaning that we will display courtesy, impartiality, timeliness and promptness in our customer service.
The Hawaiian coffee shop will be a corporate entity that will utilize a chain of eateries selling ready to eat foods. The eateries will range from medium sized hotels to fast foods mini-outlets that will be based in the towns of the United States. The stores will adopt a very rich variety of cuisines in preparing their meals hence cater for varied groups of customers. They will offer fast foods and eat-in services depending on the choice of the customers. They will also offer free deliveries of some certain categories of foods to their customers based in or around the city centres near where the stores will be based.
The shop will be owned by a group of directors who will also happen to be its founding fathers. The management of the shop will be made of a group of qualified personnel who will work at the various smaller stores to ensure the smooth running of the day to day activities especially the customer care support. The supportive departments will include sales and marketing charged with the role of widening and maintaining the customer base; the customer care department dealing with the concerns of the customers; the clerical department dealing with data management and administration of the chain stores and the culinary department to deal with the preparation, cooking and serving of the foods. The shop will employ approximately 1200 customer service highly trained staff from all its outlets (Mabey and Iles 1995p56).
In order to get a large market for their products, I will come up with a strong sales team to take products as close as possible to the target market. The sales department will be charged with the role of advising the overall management on the best venue to erect more eateries. For the moment, I have suggested areas with very large concentrations of people e.g. near bus terminuses, near institutions of learning, at the railway stations, near open and closed market places, at the centre of the city centres and towns in order to reach a very wide section of customers (Morgan 2001pp61-67).
The chain of coffee shops will be designed to thrive on their ability to develop products that stand out from the others in the market because of their creativity. As a way of setting ourselves apart with creations of attractive foods, the culinary