StudentShare solutions
Triangle menu

Structural equation modelling - Research Proposal Example

Not dowloaded yet

Extract of sample
Structural equation modelling

Skill was not found to impact trust. In addition, trust has a significant positive impact on long-term orientation of the relationship among SMEs.
The origins of the structural equation modelling (SEM) have its roots in three disciplines: sociology, psychology and economics. In marketing SEM starts its application in November 1982 in the issue published by the Journal of Marketing Research (Bollen 1989).
SEM grows out of and serves purposes similar to multiple regression, but in a more powerful way which takes into account the modeling of interactions, nonlinearities, correlated independents, measurement error, correlated error terms, multiple latent independents each measured by multiple indicators, and one or more latent dependents also each with multiple indicators. SEM may be used as a more powerful alternative to multiple regression, path analysis, factor analysis, time series analysis, and analysis of covariance. That is, these procedures may be seen as special cases of SEM, or, to put it another way, SEM is an extension of the general linear model (GLM) of which multiple regression is a part.
In this analysis we apply SEM to examine the influence of reputation, flexibility, information exchange, power and skill on trust and consequently on long-term orientation. ...
ng-term orientation is a central theme in marketing currently, it is crucial to know what are the variables that help explain successful long-term relationship building.
The analysis is structured as follows. First, we give a brief description of SEM and its importance for marketing research, then we provide the bases for the interrelationship between the variables used in the model; this is followed by description of the design of the analysis and finally, discussion of the result is provided.




Description of structural equation modelling and its applicability to the field of marketing

SEM is usually viewed as a confirmatory rather than exploratory procedure, using one of three approaches:
1. Strictly confirmatory approach: A model is tested using SEM goodness-of-fit tests to determine if the pattern of variances and covariances in the data is consistent with a structural (path) model specified by the researcher. However as other unexamined models may fit the data as well or better, an accepted model is only a not-disconfirmed model.
2. Alternative models approach: One may test two or more causal models to determine which has the best fit. There are many goodness-of-fit measures, reflecting different considerations, and usually three or four are reported by the researcher. Although desirable in principle, this AM approach runs into the real-world problem that in most specific research topic areas, the researcher does not find in the literature two well-developed alternative models to test.
3. Model development approach: In practice, much SEM research combines confirmatory and exploratory purposes: a model is tested using SEM procedures, found to be deficient, and an alternative model is then tested based on changes suggested by SEM modification indexes. This ...Show more

Summary

This analysis is designed to capture the effect of five independent variables - reputation, skill, information exchange, power and flexibility- on trust and the influence of trust on long-term orientation. In doing so, we compare two model specifications using structural equation modelling…
Author : wrodriguez
Structural equation modelling essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Structural equation modelling"
with a personal 20% discount.
Grab the best paper

Related Essays

The relation between Estate Taxation and Equitable Crowth
According to the federal government, 2012 estate tax involved an exclusion of $5.12 million with a top rate of 35%. However, there are prepositions for the federal government to significantly change the estate tax system where starting from January 2013, the exclusion will be $1 million and a top rate of 55%.
16 pages (4000 words) Research Proposal
Characterization of the Automotive Interior Cabin Noise
The interior design of a vehicle is the major factor that determines the interior noise and vibrating levels whereby the interior design will either keep these levels to a minimum or accelerate the noise and vibrating levels.
6 pages (1500 words) Research Proposal
Processing-structure-property relationships in (TPE-E) nanocomposites
The many improvements in materials properties include electrical conductivity, toughness, optical properties, shear and bulk modulus, film scratch resistance, yield strength and many more. The addition of nanofillers such as carbon black to rubbery polymers has a great effect upon the properties of such materials and only very small amounts of nanoparticles are dispersed in the polymer matrix (Dzenis 2004).
7 pages (1750 words) Research Proposal
Monetary Policy and the Stock Market: Empirical Evidence from Nigeria
The method is applied on a set of simultaneous equation. The simultaneous equations were found to be over identified. The co-integration test was run through the reduced form equation. The short as well as the long run properties of the equation were analyzed with the vector error correction model and forecast error decomposition analysis.
4 pages (1000 words) Research Proposal
The Jetstar Group and Customer Service Issues
More than 75 million passengers have been flown away by Jetster since its launch in 2004. During the fiscal year 2010-11, the company carried near about 19 million customers who have made the company the fastest growing airline company in Asia pacific in its 7th year of business operation.
8 pages (2000 words) Research Proposal
Bayesian analysis of HMM-GARCH models in Finance
These two models under analysis are important equipments in financial analysis. Financial modelling professionals prefer using the GARCH models. These two models are very fundamental in financial statistics and they have been anticipated by using the maximum likelihood technique.
10 pages (2500 words) Research Proposal
Compare and contrast narrative family therapy, multigenerational family therapy, experiential family therapy, structural family therapy
The Narrative Family therapy is based on the fact that our identity is groomed by the stories or narratives of our life which may be either personal or cultural. Narrative Therapy is defined as a therapy that binds our identities that had
8 pages (2000 words) Research Proposal
Saudi women and the achievement equation
Women are respected in Saudi Arabia on the basis of the importance that Islam gives to them. Saudi Arabia is an Islamic state, which was founded in 1932 (Spencer 2006). It is a
3 pages (750 words) Research Proposal
Peter browning and continental white cap case study
Continental Whitecap is one of the global faces of thriving multinationals albeit stiff competition that always threatens its survival. A detailed diagnostic research study is important in drawing a viable action plan, evaluation of the
2 pages (500 words) Research Proposal
Department Of Veterans Affairs: Examining eBenefits Portal and Disability Claims Process in Terms of the Dimensions of Technology Acceptance Model and Innovation Diffusion Theory
One of the main objectives of this initiative was to centralize or improve the decision making process within the department as it relates to veterans disability claims. It has been
21 pages (5250 words) Research Proposal
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation