StudentShare solutions
Triangle menu

B2B Marketing - Essay Example

Nobody downloaded yet
This enables C4U to claim that their cards are 'crafted in the West Country'. This notion of the 'personal touch' has been successfully combined with a series of designs drawing upon floral and other motifs from the 'natural' landscape such as animals and rustic scenes (e.g. meadows, the seaside) to provide C4U with a product portfolio that sets them apart from other card manufacturers. Indeed, they even sell separate picture frames to accompany the cards, so that the recipient can keep them after the occasion in question: in this way, the product is 'more than just a card'.
"Back in 1970 Alvin Toffler in Future Shock (Toffler, A. 1970) describes a trend towards accelerating rates of change. He illustrated how social and technological norms had shorter life spans with each generation, and he questioned society's ability to cope with the resulting turmoil and anxiety. In past generations periods of change were always punctuated with times of stability. This allowed society to assimilate the change and deal with it before the next change arrived." (Wikipedia, 2007)
In the volatile business environment of the 21st century the most important requirement for C4U is constant changing and updating with the external conditions. Change can be referred to as Internal, External, and business process re-engineering and transformation programs. The external change includes the changes in market, technology, and competitive environment, global and political environment etc. Since the trends in the cards industry is changing the company should also adopt these changes. Internal changes involve the actions, which the organisation has to take in order to put up with the external changes. These include the business restructuring and the transformation programs. The well-planned strategy to undertake change combine all of the above elements in the suitable ratio to undertake the process effectively and in timely manners. On the other hand an unplanned change introduction can worsen the things rather than improving. Therefore it is important for the leaders and mangers at C4U to undertake the change activities in a strategical way to reap the fruit of change introduction in the organisation. A change project undertaken without a suitable strategy can increase the operating cost of the business without improving the operations and performance of the business.
In the globalised era when most of the business organisations are involved in different business activities it has become inevitable for the firms independently perform all the functions. Most of the companies do not operate their supply chain and rely on other firms to perform the multi-faceted tasks. The successful and efficient combination of the operations of these firms provides the company with the competitive edge in the market. (Cook, DeBree, and Feroleto, 2001). The company can also expand its market by forming a partnership with other distribution firms. Lummus and Vokurka (1999) points out towards the need for the managers to understand the performance of all the stake holding firms in the supply chain. According to (Pohlen, 2003), this insight in the performance of each firm will enable the managers to develop measures in order to fulfil the demands of the customers. The main task of the supply chain ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“B2B Marketing Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.net/business/307944-b2b-marketing
(B2B Marketing Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.net/business/307944-b2b-marketing.
“B2B Marketing Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.net/business/307944-b2b-marketing.
  • Cited: 0 times

Summary

'CardsForYou' (hereafter 'C4U') is a company employing 50 people, based in the SouthWest region of the UK. Formed by John Jones and Stan Smith in 1990, C4U specialise in manufacturing greeting cards for birthdays, anniversaries, and other special occasions…
B2B Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"B2B Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Case Study in B2B Marketing
The environment of business is supposed to be undergoing a constant alteration which is making it tough for the companies to ensure their respective existence in the industry. This particular scenario is making it necessary for the companies to make alterations in their marketing strategies in order to cater to the varied requirements of the customers and also to acquire fresh customers.
17 pages (4250 words) Essay
Dell, Inc. B2B Marketing - Derived Demand
B2B Marketing - Derived Demand Executive Summary This report has been prepared to specifically meet three aims. The primary aim is to analyse how Dell estimates its derived demand and how this demand impacts the company’s production. The second purpose is to evaluate the company’s current market segmentation strategies and identify further business segmentation opportunities.
9 pages (2250 words) Essay
The importance of derived demand in B2B marketing
Solid Works it positioned in the middle of value addition chain that aims at satisfying clients. The company has segmented the market on basis of demographic in, which the company has considered engineering firms it needs to serve under the construction industry.
10 pages (2500 words) Essay
B2C to B2b Marketing Paper
These terms were fashioned to differentiate businesses that sold to primarily to consumers verses those whose sell their products or service to other businesses. Originating from the field of internet commerce, these expressions have now expanded their definitions to refer to any business who sells primarily to the end customer or to other businesses, both online and offline (Murphy, 2006).
4 pages (1000 words) Essay
B2B Marketing Strategy
Therefore, I think that the procurement of equipment should be phased, and a more evolutionary and modular design should be adopted. The strategy I will use will be a B2B marketing strategy. This strategy will require the organisation to create new segments for the continuous sale of the digital products, which in this case, are the PDAs.
3 pages (750 words) Essay
B2B Marketing Essay
Despite such a significant position of marketing across the board, the characteristics, features and nature of strategies employed differ widely for individual customers as well as the corporate customers, as their buying determinants also vary. Business do not purchase to satisfy their own needs, rather they demand what is required to fulfil the demands of their (business consumers') customers.
4 pages (1000 words) Essay
B2B Marketing
Strictly, the other business may also ‘consume’ the good in a sense but the goods are usually used in a process, which may eventually lead to further marketing later on. For example, a manufacturer could obtain parts from another businesses, and then sell
2 pages (500 words) Essay
B2B Marketing
New product realization is a rather complex process that involves more than the development of an innovative product, but pertains predominantly to the entire procedures that relate to initiating, conceptualizing and eventually developing the new
6 pages (1500 words) Essay
B2B Marketing
ECS has four department and these are accounts department, creative service, media service and the marketing services. ECS has been segmenting their target audience the on the basis of company size, geographic area, possible demand with in the sector. It can
10 pages (2500 words) Essay
Differences between b2b marketing and b2c marketing
B2B bargains principally with different organizations, not the general population, while B2C gives items and services specifically to the end client. The starting venture in building advertising methods for both B2B
12 pages (3000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic B2B Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us