B2B Marketing - Essay Example

Only on StudentShare

Extract of sample
B2B Marketing

This enables C4U to claim that their cards are 'crafted in the West Country'. This notion of the 'personal touch' has been successfully combined with a series of designs drawing upon floral and other motifs from the 'natural' landscape such as animals and rustic scenes (e.g. meadows, the seaside) to provide C4U with a product portfolio that sets them apart from other card manufacturers. Indeed, they even sell separate picture frames to accompany the cards, so that the recipient can keep them after the occasion in question: in this way, the product is 'more than just a card'.
"Back in 1970 Alvin Toffler in Future Shock (Toffler, A. 1970) describes a trend towards accelerating rates of change. He illustrated how social and technological norms had shorter life spans with each generation, and he questioned society's ability to cope with the resulting turmoil and anxiety. In past generations periods of change were always punctuated with times of stability. This allowed society to assimilate the change and deal with it before the next change arrived." (Wikipedia, 2007)
In the volatile business environment of the 21st century the most important requirement for C4U is constant changing and updating with the external conditions. Change can be referred to as Internal, External, and business process re-engineering and transformation programs. ...
Download paper


'CardsForYou' (hereafter 'C4U') is a company employing 50 people, based in the SouthWest region of the UK. Formed by John Jones and Stan Smith in 1990, C4U specialise in manufacturing greeting cards for birthdays, anniversaries, and other special occasions…
Author : dstehr

Related Essays

Business to Business Marketing
A service based company, which deals in B2B scenario, Triangle Creative Limited (TCL) offers a range of services comprising of direct marketing, online marketing, advertising, public relationship management and even development of websites. TCL is highly respected by its clients for friendliness, cost effectiveness, creativity and speed of delivery of the service. The organisation offers its services to SMEs located in and around Cambridge. The current economic situation has hampered the inflow of clients and has also led to the decline of revenue by as much as 25% compared to that of the...
12 pages (3012 words) Essay
Business to Business Marketing: Triangle Creative Ltd
Marketing needs to be conducted through individual selling calls to the customers. In such cases, the companies makes use of the dedicated media such as trade journals, sales brochures, trade shows, websites in place of conventional mass media (The Pennsylvania State University, 2012).
13 pages (3263 words) Assignment
Business to Business Marketing-SPSL Case Study
Because the purchase is for the company; rather that for own use, the value presented in the merchandise must be seen as actual and functional as opposed to conceptual and representative (Wright, 2006.p.455). Not all benefits associated with the brand name are emotional benefits and B2B buyers will be interested in corporate branding as this can be a sign of reliance and worth, service and extensive value when associating with a respectable and established organisation.
11 pages (2761 words) Essay
Business to Business Marketing
There are around 40 employees working for the company. It is located in South London offering plumbing services to small as well as medium sized retailers, insurance companies and manufacturers. The company possesses a better image and provides superior quality products or services in the market segments. In this respect, it has been observed that the gross profit of the company is around ?1.2 million. SPSL with its new office in Manchester is required to adopt certain promotional techniques with the objective of executing its business activities in an efficient manner. Moreover, the company...
11 pages (2761 words) Assignment
B2B Marketing Assignment
suppliers management quality and timely supply of materials to C4U.
10 pages (2510 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!