B2B Marketing - Essay Example

Only on StudentShare

Extract of sample
B2B Marketing

This enables C4U to claim that their cards are 'crafted in the West Country'. This notion of the 'personal touch' has been successfully combined with a series of designs drawing upon floral and other motifs from the 'natural' landscape such as animals and rustic scenes (e.g. meadows, the seaside) to provide C4U with a product portfolio that sets them apart from other card manufacturers. Indeed, they even sell separate picture frames to accompany the cards, so that the recipient can keep them after the occasion in question: in this way, the product is 'more than just a card'.
"Back in 1970 Alvin Toffler in Future Shock (Toffler, A. 1970) describes a trend towards accelerating rates of change. He illustrated how social and technological norms had shorter life spans with each generation, and he questioned society's ability to cope with the resulting turmoil and anxiety. In past generations periods of change were always punctuated with times of stability. This allowed society to assimilate the change and deal with it before the next change arrived." (Wikipedia, 2007)
In the volatile business environment of the 21st century the most important requirement for C4U is constant changing and updating with the external conditions. Change can be referred to as Internal, External, and business process re-engineering and transformation programs. ...Show more

Summary

'CardsForYou' (hereafter 'C4U') is a company employing 50 people, based in the SouthWest region of the UK. Formed by John Jones and Stan Smith in 1990, C4U specialise in manufacturing greeting cards for birthdays, anniversaries, and other special occasions…
Author : dstehr
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"B2B Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Business to Business Marketing
This clearly signifies that companies are holding back investments and are looking forward to do business in a much leaner form. Undoubtedly, this has impacted the way of doing business for the advertising sector as well.
12 pages (3000 words) Essay
Business to Business Marketing: Triangle Creative Ltd
The numerous sectors of B2B marketing are middleman, producers, government along with non-profit organisations (INSEAD, 2012). There are quite less number of customers in B2B market and thus they demand dependable relationships and a high degree of service.
13 pages (3250 words) Assignment
Business to Business Marketing-SPSL Case Study
In regard to product branding, unlike customers, companies will be reluctant to buy branded products because of the expressive pull of the name. A large part of the cost in B2C branding is in the promotion and advertising and industrial organisations will not be prepared to pay this premium.
11 pages (2750 words) Essay
Business to Business Marketing
eter and Harvey Blair, SPSL Ltd From: John Smith, XYZ Consulting Ltd Re: Business-to-Business Marketing Report 1.0 Introduction Saxon Plumbing Services London Ltd (SPSL) is a plumbing service providing company established in the year 2000. The business operations of the company are directed by two brothers who are Peter Blair and Harvey Blair.
11 pages (2750 words) Assignment
B2B Marketing Assignment
According to (Fill and Fill 2005:4), "the business market comprises many types and sizes of organizations that interact selectively and form relationships of varying significance and duration with one another". Now in the case study of C4U, we will discuss various strategies for channel management and marketing communications as well as supply chain management i.e.
10 pages (2500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT