It aims to provide best service to their precious clients with economical packages. The properties of the brand are that it specializes in personal service with high quality of food and excellent room service. However the biggest drawback of the Premier Inn is its lack of service and management focus more on quantity rather in quality. The strong point of the Premier Inn is that they offer money back guarantee to their clients and believe in influences the customers.
Due to recession, the economic activity of hotel industry is low. This threat should be considered short term for the Premier Inn and the company should focus on providing consummate business service to their valuable clients at affordable rates in order to appeal more and more customers.
Premier Inn with more than 500 hotels in UK, and a symbol of 4 star hotels in UK specialize in providing quality service at affordable rates. Further more due to recession, the economic activity in hotel industry sharply slow down. People are not willing to spend on vacations and travel. And that's the biggest threat to the company. The biggest competitor is and Brimingimah City Center. Our Hotel has edge in the market due to vast chain spread all over the country. The class of clients our company has corporate and families. But families on vacations brings larger portion of revenue for our hotels. We want our clients to know that we are here to provide them personalized service. Moreover our guests need to know that we are here to develop a relationship with them to ensure them the efficiency of service, value of their money. And their reliability on us to provide them best service they expects.
However like wise other competitor, our company focuses more on aggressive and fruitful marketing strategy to bring fruitful results even in recession. The key is to retain the loyal customers and business. So the marketing strategy of our company should be to retain the loyal customers and focus on more on serving them at our best.
Every business as certain objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs. Every market strategy clearly focuses on achieving high market share and high sales while maintaining the quality of service or product. Our marketing strategy basically focuses on delivering high quality service and products which will bring high yields for the company. If the quality is good it not only retains the loyal customers, but also attracts new ones. Secondly the company focus on increasing the sales by giving different services packages
Premier Inn is a chain of inn with in UK with 500 hotels across the country. Premier Inn exclusively deals in best hotel service with prices with in the budget. We are making a strategic marketing policy for Premier Inn. Our detailed report covers all the aspect to analyze and gives a marketing strategy for the Company…
The objective is to attract the younger section that is gradually losing interest. Modern generation of alcohol consumers relate whisky to a very vintage look and hence are gradually losing affinity over the product.
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
It’s a fast moving world that is growing rapidly with development in every field. Technology keeps on changing after short intervals that is the proof of rapid development. In this modern age health sciences have developed so drastically that life expectancy rates have increased and death rates have decreased.
These services do not differentiate whether one is local or international as they have been standardized. However the local retailers do get a different offer. (HSBC Bank UK, 2008, Online)
The HSBC premium services include a range of services such as the HSBC Premier Bank Account.
The essay will include the internal and external environment of 3TM and also an analysis of the internal marketing issues within the company. The communication campaign will target three segments, one is an NGO, public (students, retired women and sex workers) and health care professionals mainly psychotherapists.
Throughout the paper, COCA COLA Company is used as the main focus and object of discussion. The company’s marketing strategies will be reviewed and will be use as examples and citations. The paper aims to answer questions such as how do Coca Cola’s marketing strategies contribute to its growth and success?
has changed so that presently lots of these low cost hotels are nearly indistinguishable from a lots of their more upmarket and expensive counterparts. (Hotel benchmark, 2002)
According to industry observers, the budget industry in the UK is poised to increase more than twice its present size in the coming 20 years.
Through marketing planning, the fundamental strategies of the business enterprise are conceived on the basis of market needs, forces, and opportunities; and marketing is implemented as a philosophy of business operation and a way of corporate life. There are several reasons for the increasing attention marketing planning is receiving.
To retailers, the internet has provided a venue where they can distribute and market their products to their prospective clients. However, through the course of time, the success of online retailers proved to be a factor of its resources and how it employs these to achieve its specific goals and objectives.
It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products” (MarketingTeacher.com). The Five Forces
8 pages (2000 words)Case Study
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