Primark Strategic Analyses - Assignment Example

Only on StudentShare

Extract of sample
Primark Strategic Analyses

Primark was first established in 1969 in Ireland as Penneys, and is currently operating a total of 154 stores in the UK, Spain and Ireland. Primark has become a leading player in the UK fashion industry, showing huge growth while other players were finding it hard to maintain their income stream, with some even closing the doors of some unprofitable stores. The latest company results showed a increase of 30% in annual profits, with sales 17% up reaching the 1 billion. With great successes with some of its fashions such as its rage of military jackets, with more than 250 thousand sales up to date.
With the UK fashion market becoming stagnant and consumers having less money to spend due to increasing interest rates, high house prizes and rising utility cost. Primark is offering high fashion and low prices to bargain hunting consumers. Yet Primark does not only provide consumers with low cost fashion, it has developed the ability to quickly turning out designs inspired by the catwalk and red carpet. Giving its consumers access to generic fashions developed from high label brands.
This strategy seem ...
Download paper


When looking at a specific company within the fashion industry in an ever changing environment it is possible to analyze current strategies implemented by the company to ensure it stay competitive. Then taking the dynamic environment it operates into consideration, it is possible to predict possible future outcomes for such an organisation, and then develop strategies that could direct the company into the direction it wishes to go…
Author : helga37

Related Essays

The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark
This report seeks to compare the strategy of two retailers with a UK presence competing in the same market sector and segment. The selected companies are T.K. Maxx and Primark, two value-fashion retailers that have larger presence in the UK. Both T.K. Maxx and Primark are held by larger holding companies, TJX Companies and Associated British Foods, respectively. The report begins by giving descriptions of these two companies, their target markets and profitability. To pace the report in context, we next evaluate the macro-environment using PESTEL approach. After that, we look at the...
23 pages (5773 words) Essay
An Evaluation At Primark Stores
They are expected to produce and market the products and services ethically and in an environment-friendly manner, provide good working conditions for the employees, etc,. Along with these, the organisations owe their revenues to the society, and thus have to pay back a part of it by serving the community at large. All these expectations in Toto make up the Corporate Social Responsibility(CSR) of a firm. It is defined as, “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary...
8 pages (2008 words) Essay
Case Study of Adesemi Communications International
In this case study, findings suggest that the reason behind the downfall is generally caused by the lack of experience. In particular, reasons of such failure are the cultural misunderstandings among the diverse workforce, the inexperienced and incompetent local business partners, the impatience of the quasi-governments who wanted to have their investments back, and the complete underestimation of the local government owning the national telephone company. Meanwhile, this analysis proposes that the impacts made by the country and market conditions were the most significant factor of the demise...
10 pages (2510 words) Case Study
Starbucks. PESTLE and Porter five force analyses.
It sells both cold and hot drinks, salads, sandwiches, snacks, pastries, coffee beans, and also other items like mugs, tumblers, etc. The revenue generated by the company in the year 2012 is $13.29 billion, and the operating income is $1.99 billion. The total number of employees is 149,000 till 2011. Starbucks was also the first to introduce the system of Starbucks Express. Through this system Starbucks can order online, so that when they visit the store their order would be ready for them and they would not have to wait. Even a Starbucks Card Apps was introduced for the iPhones and Android...
11 pages (2761 words) Assignment
SWOT and PESTEL Analyses in Business Planning.
For the purpose outlined above, it is imperative to discuss what is business planning first and how the analysis of the business environment figure play its part. ...
8 pages (2008 words) Essay
Contemporary issues in business (Primark)
Based on the success rate of the company, it has become apparent that more stores are needed to be added to the chain for improving its value. The company caters to the customers belonging from diverse age groups (Primark Stores Limited, 2013). It targets those consumers who are fashion conscious and want proper value in return for their money. The company caters to the market by way of fulfilment of needs of the people by supplying both menswear and ladies-wear. In addition, it also aims to meet the requirement of the market by way of supplying other products that range from accessories &...
7 pages (1757 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!