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Lamborghini - Case Study Example

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In the current global economic climate, growing rivalry among the organizations, forces of globalization, rapid changes in business practices fueled by innovations in technology has increased the necessity of companies to tune up their strengths according to the opportunities that unfold in the market…
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Here the word finite list is emphasized because the job of the manager is not to make an exhaustive list of all the factors that may affect the organization. But focus should be on key environmental variables that could influence business"1.
As mentioned above, understanding of the internal and external environment of the business is very crucial for the basic function of planning to take place in an organization. An awareness of one's self and the surrounding environment is the first step in the long journey of survival and success for an organization. After the analysis of the environment, both internal and external, planning is the next activity which involves the future of the entity. The analysis of the present and to be prepared for the future is the essence of planning. Hence, understanding the environment and the relevance on its competitive business strategy is vital for the organization to grow and to create value for the stakeholders.
Next, to tackle all the challenges for a company, a good business strategy should be supported by the commitment for implementation and good control mechanism. In creating the strategy and the performance climate the business manager uses facts, reasonable premises it has to take advantage of the opportunities to steer ahead of the competition. ...
The founder of the company Mr. Ferruccio Lamborghini first started with a tractor assembling unit after the World war II from the army vehicles left behind by the Allied Forces. The popular story tells that Lamborghini wanted to create a car that is in no way inferior to the Ferrari and much better than the Ferrari.
But company sources say this story may not be the real reason but Mr. Lamborghini felt that there was a great opportunity in the market for well finished luxury cars. After the success of the tractor business, he wanted to enter into the luxury cars segment, because there was still gap in the market left by the Ferrari. Hence, he formed a team of engineers and developed his own V12 engines and developed his own brand. This again became very popular and profitable. But in the 1970s the company became bankrupt and the owner ship changed into than hands to Mimran brothers.
After more than two decades of a series of changes in the ownership, the company now belongs to the Audi group which again is a subsidiary of the automobile giant Volkswagen group. The vast technical resources of the Audi group have been very beneficial to the Lamborghini group to develop successful models such as the modern Spyder. With the rich tradition and reputation for building high quality and sophisticated cars, the Automobili Lamborghini continues to be a huge hit in the market. In this backgorund, the following essay attempts to understand the relevance of the mission, vision and the corporate strategy of one of the world's renowned brand of cars the Lamborghini. By understanding the background materials for the preparation of this essay, it has become possible to understand the interdependency ... Read More
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