In a wider point of view, some people may know utilitarianism as way to contrary Human Rights but utilitarian have answered to most of these questions or at least tried to bring a justification to disavow these ideas.7
"Utilitarianism consists of two doctrines: A theory of what is Right, and a theory of what is Good."8. In the first section of this case study we will try to bring enough justification via utilitarian principles to persuade the consumers that the Supply Chain's position is in the best form of it in the current situation of the Chicken Industry in the United Kingdom.
(poultry) being cheaper in our supermarkets today than twenty years ago. The supply chain of the industry consists of four key elements, the breeders, the factory farmers, the abattoirs/packers and the supermarkets. Consumer groups have in recent times been critical of every stage of the supply chain. The RSPCA considers "suffering of broiler chickens as one of the most pressing animal welfare issues in the UK today". Fifty percent of chickens entering the food chain are also known to carry campylobacter; a cause of food poisoning. Supermarkets have been criticised for using chicken in marketing promotions such as "buy one get one free" that cause farmers substantial loss of income."9
As mentioned before utilitarianism consists of two doctrines. The first one or "What is right" is actually Varieties of "Consequentialism". The first one is "Act Consequentialism" that states that an action is right only if it brings us benefits no matter if is a wrong decision. In our case study, the supply chain decides to sell the products in any way to prevent serious detriment to the whole system in long run no matter if it harms the consumer or cause farmers substantial loss of income. The best decision is the decision that gives the supply chain a benefit or prevents huge detriment. It is not important if a minority hurts or even become sacrificed. Farmers does hurt but they are a minority of the population. Customers hurt too but the supply chain decides to give them some incentive such as bringing the price to 50% via "buy one get one free" policy.
This way, the chain and the consumers are happy but the farmers are not. This isn't much fair but it