Got a tricky question? Receive an answer from students like you! Try us!

Marketing of Central Heating System - Case Study Example

Only on StudentShare
Masters
Case Study
Business
Pages 6 (1506 words)

Summary

The marketing environment is changing at an accelerating rate, so the need for real time market information in greater than in any time in the past. The shifts are dramatic from local to global marketing from buyer needs to buyer wants from price to non-price competition…

Extract of sample
Marketing of Central Heating System

They can do a better job of choosing their market, developing their offerings and executing their marketing plans. Company needs a strong marketing information system to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. This information in developed from internal company records, marketing intelligence, marketing research and marketing decision support analysis. Marketers find many opportunities by identifying trends in the macro environment. A trend is a direction or sequence of events that have some momentum and durability. According to futurist Faith Popcorn (1992) a trend has longevity, is observable across several market areas and consumer activities and is consistent with other significant indicator that occur or energy at the same time. A new product or marketing programme is likely to be more successful if it is in line with strong trends rather than opposed to them. Companies and their suppliers, marketing intermediaries, customers and competitors all operate in a macro environment of force and trends that shape opportunities and pose threats. Within the rapidly changing global picture the firm must monitor six major forces: demographics, economics, natural, technological, political-legal and socio-cultural. Now we will analyze the there markets i.e. ...
Download paper
Not exactly what you need?

Related Essays

Central Banks & Monetary Policy.
If compared to a case where objectives included both dimensions of public policy and commercial, such statement significantly increased the clearness of the direction given to bankers with central banks. There was an identity of logic of purpose. They were mandated with the role of discharging their functions in a way that is related to the interest of the public, considering state agencies’ functions and coordinating them. It is to the degree that the interest of the public could be provided by the addition of functions not assigned to the better (Callaghan, 2009). Hence, most central banks…
13 pages (3263 words)
Central banks and monetary policy
There are four main objectives of the central bank such as stable inflation, high and stable real growth, stable interest rates and stable exchange rates (Almoayed Group, 2007). The main objective of this study is to discuss the five main objectives of central banks. It will also endeavor to evaluate the balance sheet of the central bank of United Arab Emirates (UAE) and thus explain how monetary base and money supply are generally determined. The study will also attempt to identify the role of banks in the process of money supply. It will also address how the central bank monitors the money…
18 pages (4518 words)
Central banks and monetary policy
The main purpose of a central bank is, briefly, to supervise a nation's currency. This is attained by setting monetary policy. Following are the five important objectives of central banks; Price Stability: The main objective of a central bank is price stability, or in other words, a stable and low rate of inflation. “Price stability is defined as a year-on-year increase in the Harmonized Index of Consumer Prices (HICP) for the euro area of below 2%.The Governing Council has also clarified that, in the pursuit of price stability, it aims to maintain inflation rates below, but close to, 2%…
13 pages (3263 words)
Marketing
With social media, an organization is able to easily use features available in social media to create eye capturing g adverts and applications that would help consumers make their shopping decisions. For instance, the probability of a young person to access a social media site is high on daily basis as compared to the probability to access an advert from another source. Additionally, the features in social media such as creation of organizational pages make it easier for an organization to effectively market its products (Hargadon & Douglas, 2001). Muntinga, Moorman & Smit (2011) argue that…
4 pages (1004 words)
European Central Bank Essay
According to the monetary theory, the reverse effect should have taken place- the prices of the bond should have been decreased, whereas euro should have appreciated. However, this reaction can be explained by the fact that Mr. Trichet-the president of ECB reiterated that the latest move of the ECB should not be treated as an indication of the policy of high interest rates.…
4 pages (1004 words)
Marketing Plan for Al Jazzira Poultry
The main reason behind this is to control the production chain and be less affected by the external factors (suppliers) and to ensure quality. The success and profitability of the poultry farm depends on the selection of good genetic stock and their sound and efficient management. Selection of right type of chicken considering the prevalent the local conditions and the demand for poultry products in the market decide the performance of any poultry farm. The performance of layers with respect to important productivity factors like egg production, feed conversion and bird mortality also…
20 pages (5020 words)