In 1996, Nescafe Kenjara was added to the range. (Nestle, UK)
External Marketing Audit: In 1939 Nescafe was introduced in Britain and coffee production started at the Hayes factory. In 1954 Nescafe was made with 100% coffee. The company's technology in 1964 helped it to retain the coffee aroma in Nescafe. Nescafe Original decaf was launched in 1998, and today there is a whole range of instant Nescafe coffees available to suit every taste. (Nestle, UK).
Nestle has been continuously improving its instant coffees using new technologies and much innovation. It was the first manufacturer in the UK to introduce coffee with a new rich aroma to enhance the coffee flavour.
The market: Nescafe has been around for many years since 1937 and for many years it has been the number one instant coffee brand in the UK. Nescafe, of course, has to contend with competition from other brands. One such brand is the Good African Coffee (GAC), formerly known as Rwenzori Finest Coffee. President of Uganda predicted that one day Good African Coffee would become a household brand like "Nescafe".
Another competing brand is Kenco Instant Coffee, one of the UK's leading coffee brands. ...