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Strategic Management - Case Study Example
Pages 3 (753 words)
Imperial Tobacco occupies a leading position in the global market, and is the fourth largest tobacco manufacturer in the world. The first import of tobacco in Europe from the American colonies was a turning point in the history of tobacco manufacturing. As the days went on, the Wills introduced a cigarette making machine, which turned out to be a leading path towards the success of tobacco products…
This company is now selling their products in almost all countries through out the world. Imperial says that combining the fourth and fifth largest cigarette companies in the world on a friendly basis makes compelling sense and would be a good strategic fit, and analysts say there would be no major competition problems. (UK's Imperial Tobacco makes $15billion bid for Spanish rival Altadis)
SWOT Analysis- SWOT analysis is intended to provide information that is appropriate for the company's resources and other factors for the purpose of maintaining its prevailing market position. It means analyzing the Strength, Weakness, Opportunities, and Threats. All these four factors should have an equivalent role in retaining its market strategy. Strength of a company indicates about its competitive advantage, mainly in respect of its patents, brand name etc. "SWOT Analysis highlights the weaknesses of the company and the threats to which it is exposed; the strengths of the company and the way the company has positioned itself to take advantage of the opportunities." (Imperial Tobacco Group PLC, Corporate Analysis). ...
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