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Questionnaire - Research Proposal Example

Extract of sample

Complimentary meals

VII. Special price promotions

VIII. Extending special privileges to immediate family members

IX. Any other please specify ___________________________________________

7. How are the loyalty programmes designed for the corporate segment
Flat rate

Linked to volume

Rewards on accumulated points

Any other, please specify ______________________________________

9. Which features in your opinion, attract maximum guests and justify the hotel's expenses in making such an offer
10. What is the objective of your loyalty programme
I. Decrease price sensitivity (Is there an effort on part of your hotel to persuade customers to try new offers, pay premium prices, and/or use the hotel for increasingly diverse services so that they resist cheaper offers by competing hotels)

II. Serve as a defensive measure to cope with competition (since other hotels offer such programmes, your hotel needs to offer too)

III. Increase patronage and attract new customers (encourage word of mouth support and endorsement)

IV. Ensure repeat usage

V. Any other, please specify_______________________________

11. How do you manage your loyalty programmes
I. Use of CRM (Customer relationship management) (any specific software)_______________
III. Feedback forms
V. In house software which is used for bookings and managing guest stay
VII. Any other, please specify_______________________________

12. How do you identify a loyal customer in the retail segment-when he arrives at your hotel- so that he is serviced accordingly (What is the delivery mechanism)
I. With a loyalty card
II. Internal records

13. In which way, if at all, do you involve your employees in the loyalty programmes especially staff from housekeeping and F&B, who may interact...
20. In your opinion are loyalty programmes essential for loyal customers to exist If yes why, if no why not (especially in light of the argument that that excellent service and satisfaction among guests is considered by many researchers as enough to maintain loyalty) ...Show more


The detailed questionnaire is presented below. While administering the questionnaire the Marketing head will be informed that the purpose of the survey is to understand the value of loyalty programmes to hotels and the study is purely academic in nature. They will also be informed that on completion of the study the results of the survey will be mailed to them.
Author : mdickens
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