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The detailed questionnaire is presented below. While administering the questionnaire the Marketing head will be informed that the purpose of the survey is to understand the value of loyalty programmes to hotels and the study is purely academic in nature. They will also be informed that on completion of the study the results of the survey will be mailed to them.
20. In your opinion are loyalty programmes essential for loyal customers to exist If yes why, if no why not (especially in light of the argument that that excellent service and satisfaction among guests is considered by many researchers as enough to maintain loyalty)
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