The present study is to find out the causes for the lower membership applications when compared to the other golf clubs of the area, the overall perception of the club and to give recommendations on how to increase the membership applications of the club.
The aim of selecting any business research method is to give most useful information to the key decision makers in a most practical and cost-effective way. After adopting qualitative research method, there should be quantitative approach. The ideal researcher uses the combination of methods. At first, the qualitative approach should be followed.
Qualitative research: There are many methods to get the required information, the important things that should be kept in mind while gathering information are, the information should be practical, cost-effective, accurate, credible to the decision makers and the nature of the audience confirm to the methods. This is the primary phase of research.
Quantitative research : After getting the required data qualitatively some conclusions are drawn from the data, the results are tested on a larger scale by taking statistical analysis. This is the quantitative research also termed the secondary phase of research.
Types of research methods: there are many ways to collect a data qualitatively; they are Questionnaires, checklists and surveys: the aim of this method is to get the information quickly; the advantage is the identity of the respondent can be protected; lots of data can be collected. However, in this method clear feed back cannot be obtained.
Interviews: the aim is to understand the individual's experiences and impressions, the advantages are in-depth information can be obtained; a relationship with the client can be established. This process can be time consuming, costly
Documentation review: the aim of this method is to review how the programme operates, without interrupting it, it can be performed through memos, review of applications, finances etc, the advantages to this method are, and comprehensive and historical information can be obtained. The disadvantages are the process is time consumin