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Company Innovation Process - Case Study Example

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Company Innovation Process

Motorola Inc has always strived to be a company which, to a great extent, succeeded in bringing these new products steadily and quickly to the market. Motorola has global customer sectors which trust the company for its innovative attempts to bring out the best of software enhanced wireless phones, two way radios and Internet access products. Lately, due to the cut throat competition in the industry, Motorola, for some reasons, has been pushed back to reconsider and strengthen the innovation process of the organization to keep up the consistency of its performance as a world class producers of electronic communication devices.
Analyzing the situation as the president of Motorola the need of an aggressive innovation process is strikingly inevitable. The development step in the existing process seems to be inadequate for today's need of the industry to deliver timely results in the existing and growing market.
Developing, in fact, could be bringing the idea in the paper defined comprehensively into a solid reality. Though, the regular innovation process in Motorola involves five steps such as inventing, developing, diffusing, integrating and monitoring. The ideas that are worth developing into a successful commercialization seem to be the failure in the innovation process. ...
dically increase the chances of success for any manufacturer and thus, the best performance will depend significantly on a defined innovation process (Griffin 429-458). So the successful innovation will require a series of tasks and decision points. Developing is a significant step once the idea is conceived; there is an essential task of turning this idea into a profitable concept. An Idea will only be thought in the mind or expressed; this most of the time comes out of a creative mind representing a new product, service or remedy. The first in the series of developing would be creating a visible concept of this idea comprehensively written down on the paper. It gives a solid foundation on which the further development becomes viable. All the economical financial and schedule factors will clearly be evident with a close analysis of this concept. This concept development will function as a criterion to guide the entire work force and crew to developing true value for the customers.
Setting up Development Team and Project Timeline
Second phase on the developing step could be to set up the team formidable in the given situations. The first step on this would be determining project specifications on cost time and deliverables. Then, it would be the adequate technological training for the work force, as the major challenge in developing an innovative concept could be the number of trained technologically skilled personals. The product specification session will be of creating an operation conditions for the concept to become physical and live. One must utilize here the ability, knowledge, experience and talent of not only the project managers but also, as much as possible, of every individual in the unit, to the maximum. This exploitation of human talent would be ...Show more


Due to the swift evolution in the technology, the expectations of a client on any manufacturer or on any of their products have increased significantly. Coming out victorious through the challenges posted by the compotators are not any more a strategic approach for the manufacturers but the very need of their survival…
Author : whaley
Company Innovation Process
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