Online Communities - Essay Example

Only on StudentShare

Extract of sample
Online Communities

He argues that virtual communities are social aggregations that emerge from the Internet when enough people carry on a discussion long enough to form personal relationships. This view remains recognizable in what Preece calls the e-commerce perspective of online communities. The early arguments for regarding virtual communities as a marketing tool took a Spartan view of what constitutes a community. Hagel and Armstrong contend that the community integrates content and communication in a computer mediated space. They put an emphasis on member-generated content; a perspective that may have influenced views that 'any chat or bulletin board' is regarded as a community by businesses. The development of an economic perspective to online communities may be frowned upon by some, but there has been a surge of interest from businesses eager to gain advantage from building relationships with customers. The range of business communities now seen on the Web further complicates the definition of an online community. If it is more than a bulletin board, then the boundaries of the shared space and the nature of the interaction have to be identified. In an example of an embedded business community, Preece examines has a link from its homepage to its community page. ...
Download paper


The term online community means different things to different people. The imprecise term lacks a defined meaning even amongst sociologists although there is consensus that it involves a group of people sharing a common interest. In the physical context, Hillery argues that every community has social interaction, a shared space or location and common obligations and responsibilities…
Author : erdmanmaximilli

Related Essays

AquaBlu - The premier online swimwear company
. 1.4 Consumers most likely to utilise AquaBlu. 1.5 Structure of AquaBlu. 1.6 Location of AquaBlu. 2.0 Business environment analysis. 2.1 Analysis of the macro environment. 2.2 Analysis of the micro environment. 2.2.1 Size of industry and market size. 2.2.2 Important industry trends. 2.2.3 Competitive environment. 2.3 Competitor analysis. 2.3.1 Perry Ellis International. 2.3.2 Seafolly. 2.3.3 Jantzen Inc. 2.3.4 Quiksilver.
32 pages (8032 words) Dissertation
Communities of Practice: The Organizational Frontier-Etienne C. Wenger and William M. Snyder
Communities of practice are informal 5 5. Communities of practice are self-perpetuating 5 C. How can they help an organization? 5 1. Hill’s pet nutrition facility 5 2. Hewlett-Packard 5 D. Exemplification of how such communities can “add value” to an organization 6 1. They help drive strategy 6 2. They enable the initiation of new lines of business 6 3. They help in solving problems quickly 6 4. They enable the transfer of best practices 7 5. They develop the professional skills of members 7 6. They help companies in recruiting and retaining talent 7 E. How Communities of Practice can be...
5 pages (1255 words) Essay
The impact of online selling on small businesses
Utilisation of such practices boosts up production, promotes greater customer involvement, cuts down costs, and enhances effective customisation. Selling products on the Internet is just another method, in fact one of the most modern means through which an entrepreneur can utilize the facilities of the Internet in his business. Apart from using it as a selling tool, the wide range of capabilities of the Internet can be made use for customer support, marketing, recruitment, procurement, communication, and for many other functions. Indeed, today there is hardly any business activity in this...
5 pages (1255 words) Essay
Communities in Boom: Canada's Top Entrepreneurial Cities in 2012
1). Importance of the Report These ten cities were selected to be the top entrepreneurial cities on the basis of factors like growth of business and industrial ownership, optimism and growth plan and the actions taken by the local government with respect to the taxation policies and regulations that will encourage the new entrepreneur to go for investment in these cities. Grande Prairie has the highest small business per capita and is doing well in economy. It has got resources like natural oil and gas which provides it with an important boost. Forestry and agriculture are the significant...
3 pages (753 words) Essay
What factors makes young online customer satisfied?
As a consequence, a large amount of money has not only been put in marketing the products that companies have to offer but also in their improvement to make them more attractive to young customers. The marketing of products for young online consumers should not only be done at a local level, but the marketing campaigns of Reel Tributes, for example, are also be done at a regional, national, and international level. This is the best way to ensure that the products reach a wider audience than they would normally have if marketing were done at only the local level. While online marketing...
9 pages (2259 words) Essay
Online Companies
Coupled with the developments in technology, specifically the internet and aviation, and the liberalization of international commerce, globalization is now becoming a reality to many people. One of the most efficient ways to become involve in globalization is through going online, a method that has proved popular and effective for companies of varying sizes and interests.
7 pages (1757 words) Essay
Online social entrepreneurship
Eden project currently employs 650 people and offers 300 people the opportunity to volunteer for them.
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!