Online Communities - Essay Example

Only on StudentShare

Extract of sample
Online Communities

He argues that virtual communities are social aggregations that emerge from the Internet when enough people carry on a discussion long enough to form personal relationships. This view remains recognizable in what Preece calls the e-commerce perspective of online communities. The early arguments for regarding virtual communities as a marketing tool took a Spartan view of what constitutes a community. Hagel and Armstrong contend that the community integrates content and communication in a computer mediated space. They put an emphasis on member-generated content; a perspective that may have influenced views that 'any chat or bulletin board' is regarded as a community by businesses. The development of an economic perspective to online communities may be frowned upon by some, but there has been a surge of interest from businesses eager to gain advantage from building relationships with customers. The range of business communities now seen on the Web further complicates the definition of an online community. If it is more than a bulletin board, then the boundaries of the shared space and the nature of the interaction have to be identified. In an example of an embedded business community, Preece examines Rei.com. Rei.com has a link from its homepage to its community page. ...Show more

Summary

The term online community means different things to different people. The imprecise term lacks a defined meaning even amongst sociologists although there is consensus that it involves a group of people sharing a common interest. In the physical context, Hillery argues that every community has social interaction, a shared space or location and common obligations and responsibilities…
Author : erdmanmaximilli
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Online Communities"
with a personal 20% discount.
Grab the best paper

Related Essays

AquaBlu - The premier online swimwear company
..................................................................................... 1.2 Reasons and motivations for AquaBlu launch............................................ 1.3 History of the business concept............................................
32 pages (8000 words) Dissertation
Communities of Practice: The Organizational Frontier-Etienne C. Wenger and William M. Snyder
Communities of practice are diverse and spontaneous 4 2. Communities of practice entirely occur “within” a business unit or may even span across “divisional boundaries” 4 3. Communities of practice are different from other organizational forms such as teams and groups 4 4.
5 pages (1250 words) Essay
The impact of online selling on small businesses
Modernisation of relationship among organisations and between organisation and individual was made possible, especially during the recent years with the help of integrating information and communication technology (ICT) in business operations. Online selling is a part of E-business, which uses the broad functions and features of internet throughout the process of production and marketing.
5 pages (1250 words) Essay
Communities in Boom: Canada's Top Entrepreneurial Cities in 2012
Not every city has that spark except a few. Communities grow and flourish only when they get the vital energies from the independent business and start up. “The CFIB’s fifth annual installment of Communities in Boom, identified Grande Prairie, Saskatoon, Regina, Moose Jaw, Lloydminster, Red Deer, Prince Albert, Edmonton, Lethbridge and St John’s were identified to be the large and mid sized cities in Canada that have potentials to support entrepreneurial activity” (Mallett, 2012, pp.
3 pages (750 words) Essay
What factors makes young online customer satisfied?
What factors makes young online customer satisfied? The level of satisfaction that these young customers require is often that of the best standard and since there are a diverse number of choices for them to select from; companies have to ensure that their products remain competitive in the market.
9 pages (2250 words) Essay
Online Companies
This is an indication that the pace of internet commerce is growing rapidly but this time without the extreme speculations that caused the crash in 2000 (De Kare-Silver, 2000). Businesses are challenged not only to excel in their trade but now must be able to bring that trade to fresh waters and beyond their comfort zones (Perner, 2004).
7 pages (1750 words) Essay
Online social entrepreneurship
The Eden projects target markets are mainly students from primary school all the way up to university. This is because of all the educational events they have hosted throughout the years in which
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT