It is now a common perception that branding is a fundamental element in ensuring the success of any business and more specifically the consumer electronic business. Brands are considered to be value generators for business and it becomes necessary to understand how brand loyalty among consumers is created and how brands help to generate value…
The objective of this paper is to evaluate the term 'brand' as it extends to cover the products in the electronics market in general and to examine the strategies followed by Samsung Electronics in building a powerful global brand. The study also examines the strengths and weaknesses of the electronic market to suggest more effective brand marketing strategies. On the basis of a survey conducted among the consumers of electronic products this study concludes that the branding has a large influence in promoting the sales of electronic products especially consumer electronic products in which segment Samsung is one of the major contenders.
Extending the business on a global level has its own attractions as well as challenges a company or product has to face in achieving a global position. However it is a difficult proposition to achieve a completely global presence in all the markets with an identical core value. The decision of an organization to take its brand globally stems from the availability of many strategic opportunities like size and magnitude of market, displacement of potential competitors, and possible economies of scale, enlargement of revenue and margins and chances of enhancing innovations. However it must be remembered that each of these strategic opportunities has significant implications on the brand of a particular product that such implications are to be given full attention before setting out to explore newer markets. Failure to consider the brand implications may lead to utter failure of the marketing efforts in the alien soils. Market culture, buyer behaviour, current brand loyalties and many other considerations weigh with before any product is being ...
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(Samsung Electronics Brand Coursework Example | Topics and Well Written Essays - 10000 Words)
“Samsung Electronics Brand Coursework Example | Topics and Well Written Essays - 10000 Words”, n.d. https://studentshare.net/business/309979-samsung-electronics-brand.
However, during the recent times, Samsung has emerged as one the leading companies in the global electronics industry. Samsung specialises in the sector of digital appliances and media. Apart from these, Samsung is involved in production and distribution of semiconductors, memory units and systems integration as well.
The mechanism acts twofold. First, consumer behaviour is to be understood and analysed before branding. Second, influential brands would affect the consumer culture itself. In the age of globalisation, the marketers have obtained cultural authority. By competition among the rivalling brands, the customer is finally supposed to attain personal sovereignty.
The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in modern day business as well. A marketer looks to use branding or brand building to help the target customers differentiate the offerings from that of the competitors dealing with similar kind of products.
outputted and inputted variables, this relation of input and output properties is the gain of the amplifier and it’s given as the ratio of output voltage to the input voltage. The gain of an amplifier is given as:, voltage, current or a combination of voltage, power and
The effective inductance in this arrangement is calculated differently. Thus, if a potential difference was to be applied across these inductors and a current made to flow, the total current flowing in the circuit would be obtained
Business model is a plan, which assists business organisations to survive in the highly competitive environment, keeping in view its resources, structural aspects, customer interfaces and profitability. It helps the business to create value and increase its
Therefore a negative feedback amplification networks are used in setting amplifier circuit gain. Additionally, an ideal Op Amp has infinite impedance; hence its input current is zero at the signal pins. Finally, an ideal Op Amp has no or zero
Held in September 2014 in Berlin German, the GUC was a marketing campaign in which various communications channels were utilized to promote the Samsung Galaxy Note 4, Note 4 Edge, Samsung Gear, and Gear VR (Samsung Mobile, 2014). For Samsung, all these
8 Pages(2000 words)Coursework
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