Corporate Culture and Identity

Case Study
Pages 4 (1004 words)
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Corporate culture and identity are an integral part of a company's commerce. They appear as a means of communication and coordination in the organizations which look forward to deduce the ambiguities, thereby, harmonizing perceptions of the individual organization members who seek for a collaborative action.


Moreover, this discourse would assist in comprehending to the requirement of an effectual corporate culture and corporate identity in order to sustain in a market with immense competition.
Analyses have found that the workplace mores and cultures developed by a company are considerably associated with its overall presentation or performance. On the contrary, the behavior of this relationship facilitates significant assistance to the pattern of systems and procedures so as to improve the organizational performance. Nevertheless, the previous verdicts from an appraisal of the current literatures are approximately founded on companies established in the Western battle-field, thereby, sending-off open the argument of whether they also would tend to implement to a non-Western framework. Further to it, preceding studies have not precisely analyzed the existence as well as behavior of the corporate culture presentation affiliation in the hospitality division. ...
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