Got a tricky question? Receive an answer from students like you! Try us!

Organisational Strategy - Case Study Example

Only on StudentShare
Case Study
Pages 10 (2510 words)


This report identifies critical changes in the IT industry as instigated by Dell Computers Inc under the leadership of Michael Dell. It identifies how over a period of less than 10 years the IT industry moved away from a 'one size fits all' approach to genuine customer relationship management providing individualised selection of the components of a personal computer (PC)…

Extract of sample
Organisational Strategy

Porter (1980) explained the importance of focusing on cost leadership and product differentiation to gain competitive advantage - producing an excellent product which is a complete solution to a perceived need. It will then use system lock-in to sustain its competitive edge - locking in complementary products, maintaining a proprietary standard whilst locking out potential competitors.
Between 1996 and 2006 the PC industry underwent two major revolutions. Firstly the way in which PCs were ordered changed with the commencement of e-commerce and secondly the methodology for manufacturing PCs altered radically with the introduction of lean manufacturing and supply chain management.
1996 Dell began selling on-line in 1996 recognizing the importance of having an encompassing e-commerce strategy. By 2000 its on-line sales were $50m/day. Dell became the largest manufacturer of personal computers in the world in 2001.
Many have argued that the Internet renders strategy obsolete. In reality the opposite is trueit is more important than ever for companies to distinguish themselves through strategy. The winners will be those that view the internet as a complement to, not a cannibal of, traditional ways of competing.
The great paradox of the Internet is that its very benefits - making informatio ...
Download paper
Not exactly what you need?

Related Essays

Improving Organisational Performance
Performance management is considered to be one of the most regarded Human Resource (HR) functions in an organisation. In most of the organisations, the performances of the subordinates are measured either formally or informally. Effective communication regarding performance appraisal generally takes place once in a year or once in a quarter. Nevertheless, performance management is a continuous phenomenon (Armstrong, 2006). …
12 pages (3012 words)
Cascade Training: An Organisational Strategy
Training offers a lot of advantages for both the employees and the employers. Clearly, employees benefit from the professional growth they gain; but employers seem to benefit more than the employees. In a study conducted by Ballot, Fakhfakh, and Taymaz (2006), employers were found to benefit more from training employees not only in terms of physical capital but also in terms of research and development and knowledge reserve. However, training could incur a lot of expenses. As such, the cost of training is one of the most important considerations in developing programs for further learning and…
8 pages (2008 words)
organisational change management
Firstly, the nature of change is highly problematic. Forces that are responsible for change are economic conditions due to business cycle (external force) and changes in business strategy (internal force). Such change requires modifications in organisational processes. The change being introduced is transformative which may appear abrupt and highly random to the workforce (Bovey and Hede, 2001). Such implementation of the desired cost-cutting regime can introduce panic and anxiety in the existing workforce. The main challenge is to keep the existing workforce after the shutdown motivated and…
12 pages (3012 words)
business strategy
One of the reasons for this ambiguity can be the lack of a productive identification process (Whiddett and Hollyforde, 1999). Core competencies are often recognized in forms of intangible and tangible assets. Equivalent attention should be paid to both intangible and tangible competencies in order to gain sustainable competitive advantage (Bergenhenegouwen, Horn and Mooijman, 1996). This is because the value added and intangible contributions are much influential and critical (Hafeez and Abdelmeguid, 2003). It has also been pointed out that competitive advantage decreases as a result of the…
8 pages (2008 words)
Organisational Theory
Needless to say, the resultant assumption is that public sector organisations should undergo a process of organisational restructuring as would allow for the adoption of more efficient and effective management paradigms.…
12 pages (3012 words)