StudentShare solutions
Triangle menu

Organisational Strategy - Case Study Example

Not dowloaded yet

Extract of sample
Organisational Strategy

Porter (1980) explained the importance of focusing on cost leadership and product differentiation to gain competitive advantage - producing an excellent product which is a complete solution to a perceived need. It will then use system lock-in to sustain its competitive edge - locking in complementary products, maintaining a proprietary standard whilst locking out potential competitors.
Between 1996 and 2006 the PC industry underwent two major revolutions. Firstly the way in which PCs were ordered changed with the commencement of e-commerce and secondly the methodology for manufacturing PCs altered radically with the introduction of lean manufacturing and supply chain management.
1996 Dell began selling on-line in 1996 recognizing the importance of having an encompassing e-commerce strategy. By 2000 its on-line sales were $50m/day. Dell became the largest manufacturer of personal computers in the world in 2001.
Many have argued that the Internet renders strategy obsolete. In reality the opposite is trueit is more important than ever for companies to distinguish themselves through strategy. The winners will be those that view the internet as a complement to, not a cannibal of, traditional ways of competing.
The great paradox of the Internet is that its very benefits - making information widely available; reducing the difficulty of purchasing, marketing, and distribution; allowing buyers and sellers to find and transact business with one another more easily - also make it more difficult for companies to capture those benefits as profits. (Porter, 2001)


Figure 3 The Five Forces
Source: Porter(2001)

Being online increases competition. However there are opportunities there - particularly the removal or reduction of barriers to entry, and potentially equal access to consumers.
Dell has no research and design costs thus increasing its advantage. IBM had already shown that marketing and distribution skills were more important than the latest technological innovation as the market for low cost PCs matured faster than anticipated. Dell simply adopted IBM's strategy:
Advanced design
Open source software
Multi-channel distribution
Low-cost manufacturing
Aggressive pricing
Supply Chain Management Strategy
Taylor ...Show more

Summary

This report identifies critical changes in the IT industry as instigated by Dell Computers Inc under the leadership of Michael Dell. It identifies how over a period of less than 10 years the IT industry moved away from a 'one size fits all' approach to genuine customer relationship management providing individualised selection of the components of a personal computer (PC)…
Author : grunte
Organisational Strategy essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Organisational Strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Organisational and Stakeholder Ethical Considerations Living under a Cloud Case Study
“Living under a cloud” presents a good case that can be studied to explore the ethical dimensions of the relationship between organisations (in this case Xstrata) and their surrounding communities (Mt. Isa populace). Organisational ethical culture, corporate social responsibility, employee ethics, market ethics and community ethical dimensions will be studied based on this case.
8 pages (2000 words) Case Study
Organisational Learning
This furthermore leads to a greater sense of work satisfaction, as each member of the organisation makes a contribution to the company as a whole. The task of learning how to learn necessitates that each employee understands his or her position in relation to the rest of the company, providing a more meaningful platform from which to work.
8 pages (2000 words) Case Study
Organisational Management
It focuses on customer, both internal and external. It establishes the need for closer contact with the customers. It provides for speedy feed back of data from the customer. It applies to all type of organization, irrespective of whether size wise they are large or small, and activity which they are engaged in manufacture, construction or services.
8 pages (2000 words) Case Study
IS/IT strategy at COM Air
The recommendations provided in the paper will a succinct summary to use as a primer, refresher, or checklist for redesigning the IT system at COM air. The report also emphasizes the alignment of the new IT system design with the IT governance system at COM Air.
14 pages (3500 words) Case Study
NGO Strategy
The aim of this paper is to explain the strategy of an organisation towards the public sector. The paper also looks into the characteristics of the organisation strategies with respect to the different stakeholders including the public sector. Finally, the paper discusses the weaknesses of the strategy.
8 pages (2000 words) Case Study
Corporate Strategy
The strategic business plan depends on its resource base as well as its capabilities. A strategic business plan is an integration of various elements that propel a business towards overall goal achievement. The strategic business plan depends on the effective practice of sustainability theories as well as those of competitive advantage.
17 pages (4250 words) Case Study
International Business Strategy: Midea Case Study
The first step towards crafting any organisational strategy is to conduct an internal assessment, looking at Midea's strengths and weaknesses, because this allows the firm to build on strengths as a source of competitive advantage over rivals. This includes finding out its weaknesses so these could be remedied or, if not, to see how their negative effects could be minimised, building up on strengths to do so to prevent these weaknesses from becoming an obstacle in achieving its plans.
9 pages (2250 words) Case Study
Human Resource Strategy
Consequently, such employees are expected to contribute towards improvement of the company's performance. Reward systems form a critical part of best practice policy because they still fall under human resource strategies. The organisation to be examined is John Lewis Partnership.
11 pages (2750 words) Case Study
ORGANISATIONAL CHANGE MANAGEMENT ASISGNMENT
lude the changing nature of workforce while external forces include, technology, economic shocks, changing social and political landscape and the nature of competition. Change can be planned or emerge in response to the situation obtaining on the ground. As such, this report
8 pages (2000 words) Case Study
Managing strategy
It also focuses on generation and evaluation of varied strategic options in order to cope up with alternating challenges faced by the
10 pages (2500 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation